What You'll Do

We are looking for a data-driven Performance & Marketplace Growth Manager to own paid acquisition, TikTok Shop growth, and key marketplace initiatives across Shopee and Lazada. This role will play a critical part in driving traffic, conversion, and GMV through performance marketing, LIVE selling, creator partnerships, and continuous optimization across the full funnel.

Key Responsibility Areas

Performance Marketing

Plan, execute, and optimize paid acquisition campaigns across Meta, Google, TikTok, and other relevant platforms
Own performance metrics including CAC, ROAS, CTR, CVR, AOV, and LTV
Manage media budgets and provide regular performance reporting and insights
Collaborate with creative teams to develop high-performing ad concepts and formats

TikTok Shop

Own the TikTok Shop growth strategy, driving traffic, conversion, and GMV
Manage TikTok Shop Ads (Product Ads, LIVE Ads, Affiliate Ads)
Build and scale creator and affiliate programs to drive consistent sales
Plan and execute LIVE selling campaigns, including hosts, scripts, promos, and schedules
Track TikTok Shop KPIs including GMV, ROAS, CVR, AOV, and affiliate contribution

Shopee & Lazada

Support growth initiatives on Shopee and Lazada, including campaign participation, promos, and traffic-driving activities
Coordinate on-platform ads (Shopee Ads, Lazada Sponsored Solutions) with Commercial team to improve visibility and conversion
Analyze marketplace performance (traffic, conversion, sales uplift) and recommend optimizations

Growth & Optimization

Analyze full-funnel performance and identify opportunities across acquisition to retention
Run structured experiments and A/B tests across channels and formats
Monitor trends, platform updates, and competitor activity
Work with Commercial and Ops teams to ensure listings, pricing, and stock availability support campaigns

What We're Looking For

At least 5 years experience in growth, performance, or D2C marketing
Proven hands-on experience managing paid media and TikTok Shop
Strong understanding of TikTok content culture, LIVE selling, and affiliate ecosystems
Experience with tools such as Meta Ads Manager, TikTok Ads Manager, Google Analytics, and TikTok Shop Seller Center
Experience working with creators, influencers, or agency partners
Data-driven mindset with strong analytical and problem-solving skills
Ability to work cross-functionally and manage multiple initiatives simultaneously

E-Commerce Growth Marketing Specialist