Direct Response Copywriter (DTC / Funnels)
Remote (Asia or LATAM) | Part-Time (→ Full-Time Potential)
We're hiring a Direct Response Copywriter to own one thing:
making our funnel convert higher
This is not a strategy or ads role.
You won't manage creatives, ads, or pages.
You will write the words that drive revenue — from click → checkout → post-purchase.
What You'll Do
- Write advertorials, listicles, pre-landers, and landing pages from scratch
- Own PDP copy (product pages, benefits, trust elements, urgency)
- Optimize checkout flow (upsells, order bumps, cart recovery)
- Create offer pages (seasonal promos, flash sales, campaigns)
- Write post-purchase pages (thank you, subscription, referrals)
- Run A/B tests (headlines, hooks, CTAs, structures)
- Adapt messaging for different customer segments (anti-aging niches)
- Support email campaigns & social copy when needed
What You WON'T Do
- No ad scripts
- No managing creatives/designers
- No funnel building (dev team handles that)
- No ads management
- No customer support
Must-Haves (Non-Negotiable)
- 2+ years in DTC direct response copywriting
- Proven track record of advertorials/listicles that scaled
- At least one funnel reaching $25k–$30k/day+
- Deep understanding of AIDA, PAS, BAB, objection handling
- Strong grasp of CTR, CVR, AOV, CPA
- Ability to write for women 55–75 (empathetic, natural, non-corporate)
- Fluent/native-level English
- Can turn customer research into high-converting pages independently
Strongly Preferred
- DTC eCommerce (paid social funnels)
- Skincare / beauty / wellness experience
- A/B testing experience with clear hypotheses
- Familiarity with Shopify / ClickFunnels / Replo / Zipify
- Uses AI tools (ChatGPT, Claude) in workflow
Important
We are looking for operators, not talkers.
If you cannot speak in:
- Specific funnels
- Real numbers
- Actual results
This role is not for you.
How to Apply
Send:
- Portfolio (advertorials / landing pages / listicles)
- Metrics (CVR, AOV, CPA improvements)
