Job Title: Digital Publishing Specialist
Skills: Adobe Experience Manager AEM (Mandatory), Brightedge (Screaming Frog, Moz or similar), Adobe creative and marketing stack (PS/XD/AI/AA/Target etc), Google Analytics, Crownpeak/Monsido or similar, Hotjar (or similar CX/UX analytics
Experience: Min of 2 years of experience as a Digital Publishing Specialist
Location: Alabang, Muntinlupa City
We at Coforge are hiring a Digital Publisher Specialist with the following skillset:
- Reporting to the Website manager to prioritize the pipeline according to regulatory and strategic marketing need reassigning any work not in pipeline back to marketing managers
- Understanding key business requirements and translating business needs and working with a broader content team to deliver innovative, aspirational content.
- Delivering successful integrated marketing campaigns through timely fulfillment with a focus on speed-to-market.
- Ongoing content publishing and maintenance of content for the firm's site
- Working with the Digital UX Researcher to define best practice layouts and optimizing accordingly
- Page adjustments and edits in line with marketing strategy and core firm pillars.
- Site uplift tasks.
- Sound content management practices removing potential roadblocks and streamlining ways of working.
- Management of content lifecycle, including expiration of old content and performing periodic assessment of evergreen pages.
- Keeping an up-to-date log of activities using Wrike, as well as in the digital tracker, and in the ServiceNow platform.
- Project management and driving for best digital and client outcomes.
- Other as required
