Digital Media Manager

About Mediatropy

Mediatropy is an independent, award-winning full-service digital agency with over 70 people across Singapore, Malaysia, Indonesia, Thailand, Vietnam, Philippines, Hong Kong and Dubai.

We partner with brands across hospitality, F&B, education, finance and many other industries to deliver integrated digital marketing solutions spanning Client Services, Creative, Paid Media, Social, SEO/GEO, Web Development, Data & Analytics and AI.

At Mediatropy, we believe great work comes from great people. We invest heavily in culture, work-life balance, continuous learning and giving our teams the autonomy to do their best work.

The Role

As Digital Media Manager, you will own the strategic direction, execution and commercial success of a portfolio of regional client accounts. This role goes far beyond campaign management. You will act as a trusted media consultant to clients, leading media strategy, uncovering growth opportunities and ensuring every campaign delivers measurable business impact.

Working closely with our Creative, Analytics and Account Management teams, you'll develop integrated media solutions across the entire customer journey while mentoring and elevating a team of digital media specialists.

If you're passionate about solving business problems through data, technology and media - and enjoy building lasting client relationships, we'd love to meet you.

Key Responsibilities

Media Strategy & Planning

• Develop integrated, full-funnel paid media strategies across Meta, Google, TikTok, LinkedIn, programmatic and emerging digital platforms.
• Build data-driven media recommendations that align with client objectives, budgets and commercial priorities.
• Identify opportunities beyond paid performance marketing, including influencer collaborations, partnerships, retail media and other innovative media solutions.
• Continuously evaluate market trends, consumer behaviour and platform developments to keep clients ahead of competitors.

Hands On Operational Campaign Performance & Optimisation

• Oversee the successful planning, execution and optimisation of regional media campaigns.
• Drive campaign performance through structured testing strategies, audience segmentation, creative experimentation and conversion optimisation.
• Have the capability to upload ads on Meta, Google, TikTok, Programmatic platforms, view and analyse data daily, and conduct optimisation efforts
• Ensure campaigns consistently achieve or exceed agreed KPIs while maintaining efficient media spend.
• Identify performance risks early and proactively recommend optimisation plans.

Client Leadership

• Serve as the senior media advisor for your clients, confidently leading strategy discussions, workshops, presentations and Quarterly Business Reviews.
• Build trusted long-term client relationships by understanding their business, not just their campaigns.
• Translate complex campaign data into clear business insights and actionable recommendations.
• Anticipate client needs and proactively recommend new opportunities for growth.

Team Leadership

• Mentor and develop Digital Media Specialists through coaching, knowledge sharing and constructive feedback.
• Ensure campaign quality, operational excellence and adherence to agency best practices.
• Foster a collaborative, high-performing and continuously learning team culture.
• Support the team in media proposals, pitches, campaign planning and troubleshooting when needed.

Cross-functional Collaboration

• Partner closely with Creative, Content, SEO/GEO, Analytics and Account Management teams to deliver integrated marketing solutions.
• Ensure creative assets, audience strategy and measurement frameworks work together to maximise campaign performance.
• Contribute to new business pitches and strategic media proposals.

AI & Innovation

• Leverage AI tools to improve campaign planning, reporting, research, workflow automation and operational efficiency.
• Explore emerging media technologies, automation platforms and AI-powered optimisation tools.
• Champion experimentation and continuously identify smarter ways of working across the media team.

Commercial & Business Growth

• Take ownership of account health, media budget utilisation and overall client satisfaction.
• Identify upsell and cross-sell opportunities that create additional value for clients.
• Contribute to media proposals, forecasting and strategic recommendations that support agency growth.
• Think beyond campaign KPIs and focus on delivering measurable business outcomes for clients.

Qualifications & Experience

Experience

• 5 - 7 years of experience in Paid Media or Digital Media, with at least 3 year of experience leading projects and client-facing meetings
• This covers all aspects of Paid Media, including Media Planning, Media Buying, Operations and Optimisation, Reporting, Analysis, and more.
• Previous experience in a digital agency is highly preferred.
• Proven experience managing regional or multi-market campaigns.
• Strong experience presenting to senior stakeholders and clients.

Technical Expertise

• Strong working knowledge of Google Ads, Meta Ads Manager, TikTok Ads, LinkedIn Ads, DV360 and other major advertising platforms.
• Experience with Google Analytics 4, Looker Studio and campaign reporting tools.
• Familiarity with attribution models, conversion tracking, pixels, server-side tagging and measurement frameworks.
• Comfortable working with large datasets to generate actionable business insights.

Leadership & Communication

• Excellent presentation and storytelling skills.
• Strong stakeholder management and client servicing experience.
• Able to manage multiple projects simultaneously in a fast-paced agency environment.
• Calm under pressure with excellent problem-solving abilities.
• Able to present in business English as a native or fluent speaker

AI Fluency

• Comfortable using AI tools to improve research, reporting, campaign planning and workflow efficiency.
• Curious about emerging AI technologies and continuously explores better ways of working.

Personal Attributes

• Commercially minded and strategically driven.
• Naturally proactive and solutions-oriented.
• Highly organised with strong attention to detail.
• Passionate about continuous learning and mentoring others.
• Thrives in collaborative, multicultural environments.