Digital Media Manager (Meta and Google Ads)

Pay Range: $1,100 - $1,300/mo

Location of Search: Philippines

Work Location: REMOTE

Work Hours: Monday to Friday, 8:30 AM - 5:30 PM EST

About The Company

Our client is a full-service marketing agency specializing in helping businesses grow through strategic branding, digital marketing, and performance-driven advertising. They partner with clients across multiple industries to create measurable growth through paid media, creative strategy, and data-driven marketing solutions.

As the agency continues to expand, they are seeking an experienced Digital Media Manager to lead the strategy, execution, optimization, and reporting of paid advertising campaigns across Google and Meta platforms.

Role Overview

The Digital Media Manager will be responsible for managing high-performing paid media campaigns that drive lead generation, customer acquisition, and return on advertising spend (ROAS). This individual will oversee campaign architecture, daily optimizations, budget pacing, reporting, and client communication while collaborating closely with internal creative and account management teams.

The ideal candidate is highly analytical, detail-oriented, and passionate about performance marketing. They should possess deep expertise across Google Ads and Meta Ads while maintaining a strong understanding of campaign attribution, analytics, and conversion tracking.

Key Responsibilities

Paid Media Strategy & Campaign Management

Build, launch, and manage paid advertising campaigns across Google Ads and Meta Ads
Develop campaign strategies aligned with client lead generation and customer acquisition goals
Structure campaigns for optimal targeting, scalability, and performance
Continuously evaluate campaign performance and recommend strategic improvements

Campaign Optimization

Monitor campaigns daily and make data-driven optimizations
Adjust bidding strategies, audience targeting, placements, and budgets
Conduct A/B testing for creatives, messaging, and landing page performance
Optimize campaigns to improve Cost Per Lead (CPL), Return on Ad Spend (ROAS), and overall campaign efficiency

Budget Management

Manage advertising budgets with precision
Ensure campaigns pace appropriately throughout each month
Monitor spend to prevent over- or under-delivery
Provide recommendations for budget allocation based on campaign performance

Reporting & Analytics

Build and maintain automated reporting dashboards
Analyze campaign data and present actionable insights
Prepare client-facing reports and performance summaries
Lead performance review meetings and explain optimization strategies
Monitor key performance indicators and recommend ongoing improvements

Copy & Creative Collaboration

Write and optimize Google Ads headlines and Meta ad copy
Collaborate with designers and creative teams to develop high-performing advertising assets
Ensure all creative aligns with brand guidelines and advertising platform requirements
Coordinate campaign launches and creative requests across internal teams

Workflow & Process Management

Manage campaign workflows and production timelines
Coordinate project tasks using ClickUp and other collaboration tools
Maintain organized campaign documentation and reporting
Support ongoing process improvements and operational efficiency

Professional Development

Stay current with emerging digital advertising trends and platform updates
Participate in ongoing training for evolving advertising channels including:

Connected TV (CTV)
Over-the-Top (OTT)
Digital Out-of-Home (DOOH)

Required Qualifications

5-8 years of experience managing digital advertising campaigns
Expert-level experience with:

Google Ads (Search, Display, Performance Max)
Google Local Services Ads (LSAs)
Meta Ads (Facebook & Instagram)

Strong understanding of:

Google Analytics 4 (GA4)
Google Tag Manager (GTM)

Proven experience managing advertising budgets and optimizing campaign performance
Strong analytical skills with the ability to interpret performance data and make strategic recommendations
Excellent written and verbal English communication skills
Experience presenting campaign performance to clients and internal stakeholders
Exceptional attention to detail and organizational skills

Preferred Qualifications

Experience with AgencyAnalytics or similar reporting platforms
Familiarity with ClickUp or similar project management software
Experience with advanced attribution and conversion tracking
Knowledge of Connected TV (CTV), OTT, and Digital Out-of-Home (DOOH) advertising
Experience working within a marketing agency environment
Strong direct-response copywriting skills for paid advertising campaigns

Technology & Tools

Google Ads
Meta Ads Manager
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
AgencyAnalytics
ClickUp
Slack
Zoom

Other Role Details

90-day probationary period with performance reviews every 30 days
10 paid leave days per year
10 paid company holidays

What This Role Offers

Opportunity to lead paid media strategy for a diverse portfolio of clients
Exposure to high-performing digital marketing campaigns across multiple industries
Collaborative agency environment with designers, strategists, and account managers
Ongoing professional development in emerging advertising technologies
Long-term opportunity with significant ownership and growth potential

Ideal Candidate Profile

Data-driven marketer with a passion for performance optimization
Highly analytical and comfortable making decisions based on campaign data
Expert in Google and Meta advertising platforms
Strong communicator who can confidently explain campaign performance to clients
Detail-oriented with exceptional budget management skills
Self-motivated and capable of managing multiple client accounts simultaneously
Committed to continuous learning and staying ahead of digital advertising trends

Success Metrics

Return on Ad Spend (ROAS)
Cost Per Lead (CPL) improvements
Campaign budget pacing accuracy
Client retention and satisfaction
Campaign performance growth
Accuracy and quality of reporting
Timely campaign launches and optimizations