Our client is looking for a Digital Marketing Strategist who will become a partner and strategist for their rapidly growing portfolio of clients. The ideal candidate will have keen attention to detail, experience creating compelling digital marketing strategies, can provide white glove client-facing service, and can manage many moving parts to meet deadlines.
SCHEDULE: 9:00 AM 6:00 PM Eastern Standard Time (10:00 PM 7:00 AM Philippine Standard Time), follows Philippine holidays
POSITION TYPE: Full Time
WORK ARRANGEMENT: Remote
ESSENTIAL FUNCTIONS
Perform the following Search Engine Optimization tasks:
- Perform keyword research and analysis
- Handle citation building and management
- Perform technical SEO audits and analysis to identify issues, pitfalls, and improvements
- Manage content calendar creation for future blog topics and keywords
- Manage blog vetting and approval process
- Edit content for SEO (blogs, site pages, site structure, links, etc.)
- Analyze competitor websites for optimization and strategy purposes
- Handle backlinking campaign management
- Track keywords to forecast opportunities
- Set up analytics and conversion tracking
- Track KPIs, create, and deliver monthly reports
- Collaborate with account managers on client portfolio
- Research the latest digital marketing trends and stay up to date on industry developments, search engine guidelines, and SEO best practices
Perform the following Advertising tasks:
- Set up and manage Google Search and Display Campaigns
- Set up and manage LinkedIn Ad Campaigns, Facebook, and Instagram Ad Campaigns
- Perform competitor research and analysis
- Set up proper conversion tracking
- Collaborate with account managers on client portfolio
- Create and deliver monthly reports
- Handle ongoing strategy for defined KPIs (budget, conversions, bidding, etc.)
QUALIFICATIONS
- A Bachelor's degree in the related field is preferred
- Have 2-3 years of digital marketing and work experience at a digital agency where you dealt directly with multiple clients to strategize and analyze campaign performance
- With 1+ years of experience using SEO tools such as Semrush, Mangools, Screaming Frog, etc.
- With 1+ years of experience with Google Ads and social media advertising on LinkedIn and/or Facebook
- Experience presenting client-facing reports on campaign progress and website metrics is a plus
- Experience with A/B testing, particularly with Google Optimize is a plus
- Experience working in Asana is a plus
- Working knowledge of WordPress is a plus
- Certifications in Google Suite Apps (Analytics, etc.), Semrush, HubSpot, and others is a plus
- Strong technical knowledge of best practices for web design and development is a plus
- Advanced knowledge of Google Suite: Google Search Console, Google Analytics, Google Tag Manager, Data Studio, Google My Business, and Google Advertising
- Highly fluent English skills both verbal and written, preferably adept at presenting marketing data in a clear, concise, and friendly manner
- Excellent analytical and critical thinking skills; the ability to understand and use data to make decisions
- Ability to plan, organize, and complete multiple projects simultaneously in a fast-paced environment while working from home
- Strong time management skills, including time-tracking
What awaits you upon securing the position
- Assured allowances
- Leave credits
- Overtime Pay
- Night differential benefits
- Comprehensive health and life insurance upon hiring, covering one free dependent
- Special anniversary incentives
- 13th-month salary bonus
- We provide the necessary equipment!
Other Details
- Work Schedule: Night Shift
- Full Time
- Permanent WFH set-up
