Digital Marketing Specialist - WFH

We're now looking for a sharp Digital Marketing Specialist to take our online presence to the next level someone who can manage SEO, run digital ad campaigns, and implement website improvements that drive performance.

What You'll Do

Develop and execute SEO strategies tailored to Sydney's suburbs and local search trends

Optimize website content, landing pages, and blog posts for top local keywords

Upload and update content and images on the website (photos provided by the team)

Make layout and structural adjustments on the website to improve SEO and user experience (e.g. reorganizing page sections, updating CTAs, refining menus)

Implement basic front-end website updates using HTML/CSS (or within a CMS like WordPress)

Work with plugins and page builders (e.g. Elementor, WPBakery) to improve performance and on-page layout

Manage and monitor Google Ads and Facebook Ad campaigns for lead generation

Conduct regular audits using tools like SEMrush, GA4, and Google Search Console

Leverage AI tools (e.g., ChatGPT, SurferSEO, Jasper) for content generation and ideation

Collaborate with developers for more complex technical changes when needed

Track rankings, traffi c, conversions, and ad performance, and provide clear monthly reports

Suggest content topics related to pest control that can improve organic reach

What We're Looking For

3+ years of experience in SEO and digital marketing, ideally in pest control or service industries

Hands-on experience with CMS platforms (preferably WordPress)

Working knowledge of front-end web technologies (HTML, CSS, basic JavaScript)

Familiarity with Sydney suburbs and local search behavior

Strong background in managing Google Ads and Facebook campaigns

Proficiency in GA4, GSC, Meta Business Suite, SEMrush, Ahrefs

Ability to troubleshoot layout or performance issues on the website

Experience using AI tools to accelerate content creation

Self-motivated, detail-oriented, and comfortable working independently

Strong English writing and communication skills

Schedule: dayshift - M to F 6am to 3pm PH

Setup: WFH

Can start in January 2026