Create, layout, design, deliver, convert, and edit marketing materials and advertising campaigns
Set up and optimize company pages and posts within each online platform to increase the effectiveness and visibility of company's social and online content
Update all social media platforms posts and respond to followers; administer the creation and publishing of relevant, original, high-quality content. Plan and execute a social media calendar for the digital marketing campaign
Create a robust Market Research Report and execute marketing administration functions.
Keep up to date with the latest developments in digital marketing and continuously test and recommend new tools and techniques to further improve digital marketing performance
Generate, edit, publish and share daily content that builds meaningful connections and encourages community members (either direct customers or real estate agents and salespersons) to take action
Moderate all user-generated content in line with the moderation policy for each platform
Identify threats and opportunities in user-generated content surrounding the company
Act in a front-line capacity in various roles encompassed by real estate marketing and sales cycle, including among others broker coordination and support, customer service, marketing administration, and real estate sales account management.
Must be very skilled in social media and digital marketing, website management, IT, and must be a skilled graphic artist/ designer, should be able to execute interaction techniques over social media sites.
Must have experience or a strong interest to gain direct experience in REAL ESTATE marketing and sales, both digital/ online marketing and traditional/ in-person, particularly for high-end residential projects of REAL ESTATE DEVELOPERS;
Artistic and creative and has good working knowledge of graphical software (e.g., Photoshop/ Adobe Creative Suite, etc.).
Must be confident with content creation; must have excellent oral and written communication skills
Well versed with e-mail marketing and lead generation through email marketing
Experience in web Content Management System (CMS) environments, planning and executing social media calendars, website management, web applications and other online communities; knowledgeable about Website optimization tools for A/B and multivariate testing, e.g. Google Website Optimizer, Visual Website Optimizer, etc.
Proficient in MS Office, web and IT applications as well as data/ metrics analysis techniques, and advanced Power Point and Excel
Must possess a positive, upbeat attitude motivated by sales conversions and reaching target sales levels. Must be interested in front-line marketing administration and support roles, with direct interaction (online and in-person) with the accredited sales teams, and potential, existing, and new customers.
