Job Title: Digital Marketing Specialist
Location: Remote (Philippines-based, supporting U.S. Central Time Zone)
Salary: $1,700 $2,100 net monthly
About the Role
We are seeking a talented Digital Marketing Specialist to elevate brand visibility, enhance community engagement, and support consistent, high-quality marketing execution. This role will collaborate closely with leadership to develop and manage marketing campaigns, digital communications, and donor engagement materials that reflect our mission and impact.
Key Responsibilities:
Marketing Strategy & Planning
- Support the creation and execution of a consistent, mission-driven marketing plan across digital and traditional channels.
- Contribute ideas for storytelling and campaign initiatives that strengthen community and donor relationships.
- Track and analyze marketing performance metrics to guide continuous improvement.
Content Creation & Management
- Produce and schedule engaging content including newsletters, social media posts, flyers, and event materials.
- Write, edit, and proofread blogs, email campaigns, and success stories highlighting program impact.
- Ensure brand consistency across all platforms using existing templates and visual assets.
Digital Marketing & Analytics
- Manage email campaigns through Mailchimp, including segmentation, scheduling, and analytics tracking.
- Maintain and update the organization's WordPress website as needed, coordinating with internal and external stakeholders.
- Support SEO efforts and monitor digital engagement using Google Analytics and social media insights.
Community Engagement & Event Support
- Collaborate with the Development and Advancement teams on donor outreach, fundraising events, and community campaigns.
- Promote organizational initiatives via digital and physical marketing materials.
- Assist in maintaining CRM data (Ritten, Little Green Light) and ensure accurate tracking of partner and donor interactions.
Collaboration
- Work directly with the Director of Advancement and Development Director on campaign planning and execution.
- Participate in regular team meetings via Microsoft Teams to align on timelines and deliverables.
Qualifications
- Bachelor's degree in marketing, Communications, or a related field (preferred).
- 3+ years of experience in digital marketing, communications, or nonprofit marketing.
- Proficiency with Mailchimp, Canva, Meta Business Suite, and WordPress.
- Strong writing, editing, and storytelling skills.
- Familiarity with Google Analytics and CRM tools (Ritten, Little Green Light) is an advantage.
- Excellent organizational and communication skills, with the ability to work across U.S. time zones.
