Digital Marketing Specialist

Apply and be part of SPATIO and SOLE ACADEMY at Robinsons Retail!

RESPONSIBILITIES:

• Create and implement inclusive digital marketing strategies by utilizing different digital mediums and setting measurable KPIs
• Outline, strategize and carry out digital marketing campaigns, including search engine optimization (SEO) and search engine marketing (SEM), content marketing, email marketing, social media marketing, and PPC efforts
• Collaborate with other teams to ensure cohesive and effective marketing campaigns.
• Manage and shape social media marketing efforts, including determining the optimal social media platforms and channels
• Manage and optimize PPC campaigns on various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
• Create and curate social media campaigns, including content creation, publishing, and community management
• Manage digital campaigns, monitor performance reports, analyze data, and make data-driven recommendations
• Optimize website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation
• Conduct market research and competitive analysis to identify industry trends and identify new opportunities to generate leads and boost conversion
• Perform other related functions which may be assigned by the immediate superior from time to time

QUALIFICATIONS:

• Candidate must possess a Bachelor's Degree in Marketing, Advertising or and related field
• At least 3 years of experience in Digital Marketing
• Experience executing paid social media campaigns
• Full understanding of all social media platforms