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Digital Marketing Specialist

  • Posted an hour ago
  • Be among the first 10 applicants

Job Description

Key Responsibilities

  • Manage and optimize paid advertising campaigns across Google Ads and Meta Ads.
  • Monitor campaign budgets, CPL, ROAS, leads, conversions, and other key performance metrics.
  • Manage and maintain HubSpot tracking, lead attribution, and campaign data.
  • Support the development and optimization of landing pages, forms, and lead-generation funnels.
  • Monitor lead generation and conversion performance across paid search and paid social campaigns.
  • Prepare regular performance reports and provide actionable recommendations to improve campaign results.
  • Troubleshoot tracking, attribution, and campaign issues proactively.
  • Collaborate with internal teams to improve lead quality, conversion rates, and overall marketing performance.

Requirements

  • Hands-on experience managing Google Ads and Meta Ads campaigns.
  • Proven experience in lead generation, conversion tracking, and performance marketing.
  • Strong analytical skills with the ability to interpret campaign data and identify optimization opportunities.
  • Strong reporting skills and experience working with performance metrics such as CPL, ROAS, leads, and conversions.
  • Experience with HubSpot is strongly preferred.
  • Experience with GA4, Google Tag Manager, and Google Sheets.
  • Familiarity with landing pages, lead funnels, paid search, paid social, and email nurture campaigns.
  • Strong problem-solving skills with the ability to identify and troubleshoot tracking or campaign issues.
  • Comfortable working independently, taking ownership of campaigns, and managing priorities with minimal supervision.
  • Strong written and verbal communication skills.

More Info

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About Company

Job ID: 152391999

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