Company Description TeamAsia is an award-winning strategic marketing communications firm specializing in brand strategies, creative concepts, and integrated marketing campaigns. The agency's core services include design, public relations, editorial and copywriting, SEO, media relations, event management, social media marketing, digital campaign management, and web development. TeamAsia also conducts workshops and seminars that focus on its key communications and marketing disciplines. With extensive experience in managing global conferences, the company is recognized as one of the leading destination management firms in the Philippines, offering clients comprehensive, end-to-end marketing solutions.
Job Description:
Digital Marketing Strategy Stewardship
- Design and architect data-driven content strategies across digital channels (social, web, email, ads, SEO) that align with client business objectives and address identified audience needs;
- Develop content pillars, tone of voice guidelines, and editorial calendars tailored for maximum resonance and engagement;
- Collaborate with creative teams to brief and refine content executions, ensuring tactical output meets strategic content goals;
- Monitor existing campaigns, utilizing content and social metrics to recommend rapid, data-informed strategic shifts for better performance;
- Support the Business Development and Account teams by crafting bespoke digital strategies that address prospect pain points identified through social listening;
- To constantly evaluate existing campaigns and upgrade/change strategies that would yield the best results.
- Execute, analyze, and optimize ad campaigns based on holistic content, channel, and sentiments data
- Create periodic reports for account performance, as needed.
Social Intelligence & Insights Leadership
- Conduct deep social listening and sentiment analysis to track industry trends, competitor activities, and unsolicited audience conversations relevant to our clients and new business targets;
- Coordinate with TeamAsia PR teams for deliverables that require cross-department collaboration, such as but not limited to crisis management monitoring outputs;
- Respond to comments and customer queries in a timely manner;
- Monitor and report on feedback and online reviews;
- Translate complex social data and behavioral insights into clear, persuasive narratives for use in pitch decks and new business proposals;
- Serve as the Insights Lead for all new business pitches, providing market analysis and competitive intelligence that informs the proposal's core strategy; and
- Prepare periodic reports (weekly, monthly) depending on the requirements of the projects handled.
Campaign Management & Execution:
- Design, launch, and manage Paid Search (e.g., Google Ads), Shopping (e.g., Google Shopping/PMax/TikTok Shop/Shopee), and Paid Social (e.g., Meta/Facebook & Instagram Ads) campaigns across various platforms.
- Ensure all campaigns are properly structured, segmented, and aligned with overall business goals (e.g., ROAS, CPA, Revenue).
- Develop, test, and refine audience targeting strategies (e.g., custom audiences, lookalikes, retargeting/remarketing) to improve campaign efficiency.
Qualifications
- Candidates should possess strong skills in Digital Marketing and Online Marketing, including campaign planning, execution, and optimization.
- Candidates should possess experience in Social Media Marketing, including content scheduling, community management, and platform-specific strategies.
- Candidates should possess proficiency in Web Analytics, with the ability to interpret data, generate insights, and create performance reports.
- Candidates should possess excellent Communication skills, both written and verbal, for effective collaboration and clear presentation of ideas.
- Experience with SEO, content marketing, and basic design or creative tools is beneficial.
- Familiarity with marketing automation platforms, CRM tools, and paid advertising (e.g., search and social ads) is an advantage.
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Ability to work independently in a remote setup, manage multiple projects, and meet deadlines in a fast-paced environment.
