Role Objective:
This role is ideal for a proactive digital marketer with a strategic mindset and strong execution skills in lead generation, appointment setting, and content-driven brand awareness. You'll be responsible for building the firm's digital visibility, engaging with target communities, and generating qualified leads from both new and existing audiences.
Job Responsibilities:
- Create and implement digital marketing strategies focused on lead generation across Victoria, New South Wales, and South Australia.
- Manage and execute daily content posting across Facebook, Instagram, and LinkedIn using unified campaigns.
- Develop and design infographics and marketing assets using tools like Canva or Adobe Creative Suite.
- Maintain and update the company website regularly, including service pages, blogs, and SEO-optimized content to improve search rankings.
- Monitor and optimize content and campaigns for engagement and conversion using best practices in digital marketing and SEO.
- Write or coordinate blog content to boost thought leadership and web traffic.
Job Qualifications:
- Minimum of 4 years of experience in digital marketing.
- Strong understanding of social media marketing, contents and campaign creation.
- Skills with SEO (Search Engine Optimization)
- Experience in website creation, blogging, targeted marketing, social media, with lead generation as a bonus
- Proficiency in Microsoft Office tools, especially PowerPoint (for presentation prep) and Excel (for reports)
- Experience with CRM platforms for lead tracking and campaign monitoring
- Able to work independently, manage schedules, and deliver consistent outcomes
- Highly creative with attention to branding and market expansion.
- Trustworthiness and reliability are essential due to the remote setup and professional standards.
