Role Overview
The Digital Marketing Specialist will be responsible for managing and executing paid social media campaigns across TikTok and Meta (Facebook & Instagram). This role involves strategizing, implementing, and optimizing ad campaigns to drive engagement with the app, podcast, and newsletter. Beyond paid ads, the specialist will also support organic marketing efforts and ideate creative concepts in collaboration with the multimedia team.
Key Responsibilities
- Develop and execute paid ad campaigns across TikTok and Meta platforms, including budget allocation and performance optimization.
- Analyze ad performance using tools like AppsFlyer, TikTok Ad Manager, and Meta Ad Manager, and make data-driven recommendations for improvements.
- Research competitors and industry trends using tools such as the Facebook Ad Library and TikTok Ad Library to inform ad strategies and creative ideas.
- Collaborate closely with the multimedia team (video editors, content creators) to develop ad creatives (mainly video) that align with the brand's tone and messaging.
- Provide clear, actionable reports and recommendations to stakeholders, including insights on campaign performance, audience behavior, and ROI.
- Support organic marketing initiatives on TikTok and ideate new creative directions to engage target audiences.
- Work within a two-week sprint cycle to ensure timely delivery of new ad creatives and campaign adjustments.
Ideal Candidate
- Has proven experience managing TikTok and Meta ad campaigns, preferably for an app or digital product.
- Familiar with mobile measurement partners (like AppsFlyer) and understands how to leverage analytics for campaign optimization.
- Experienced in collaborating with creative teams to develop effective video ad content.
- Possesses a keen understanding of social media trends, particularly TikTok.
- Knowledge or an understanding of finance-related topics is a plus (not required).
- Has worked in a digital marketing agency or similar environment, demonstrating initiative and ownership of digital media strategy.
- Creative and proactive thinker, capable of ideating campaign directions and working independently while collaborating effectively with a wider team.
Qualifications
- Minimum 3 Years of experience in digital marketing, particularly in social media advertising.
- Strong portfolio demonstrating successful digital campaigns, preferably with examples of performance improvements (e.g., increased app downloads, engagement rates).
- Familiarity with video ad formats and a working knowledge of TikTok and Meta best practices.
- Excellent communication skills, both written and verbal.
- Ability to work independently and as part of a collaborative, remote team.
