Digital Marketing Specialist

Nature of Employment: Full Time

Working Setup: Full Onsite

Location: Makati City

Working Schedule: 9:00 AM - 6:00 PM

Salary: Up to PHP 125,000

Role Overview:

We are seeking a Full-Stack Digital Marketing Specialist (Performance + Growth) who will own end-to-end digital acquisition and growth across paid, organic, and social channels.

This role is designed for a high-ownership, hands-on marketer who thrives in 0→10 growth environments, excels at experimentation, and is comfortable being measured on growth, efficiency, and business impact. You will drive customer acquisition through a mix of performance marketing, SEO/content (including AI-led strategies), and social media execution—ensuring all channels contribute directly to conversions and revenue.

You will work closely with cross-functional and regional teams while continuously optimizing the full funnel—from impressions to conversions. Strong performers will have a clear path to evolve into a Head of Growth (Local/Global) role, with opportunities to build and lead a high-performing marketing team.

Qualifications:

• 3–5 years of experience in digital marketing or growth roles
• Proven background in performance marketing, SEO/content, and social media
• Experience in 0→10 growth environments (launching and scaling campaigns)
• Hands-on expertise in:
• Meta, Google, and TikTok Ads
• Attribution tools (Appsflyer or similar)
• SEO tools (Ahrefs, SEMrush, GSC)
• Google Analytics and CRM platforms
• Working knowledge of AI tools (GPT, Gemini, Claude) and CMS platforms
• Strong analytical, data-driven, and results-oriented mindset
• High ownership with ability to drive end-to-end funnel performance
• Skilled in CAC, CPL/CPA optimization, and conversion improvement
• Experience in fintech or financial services
• Excellent execution, experimentation, and problem-solving skills

Preferred:

• Understanding of Filipino market and consumer behavior
• Proven ability to scale paid and organic growth together