Digital Marketing Specialist

Digital Marketing

The Digital Marketing is responsible for planning, executing, and optimizing digital marketing campaigns to increase brand awareness, engagement, and conversions across online platforms.

Key Responsibilities:

• Manage and optimize paid advertising campaigns on Meta, Google, TikTok, Shopee, and Lazada.
• Develop and execute email marketing campaigns, including automation and audience segmentation.
• Create compelling marketing content, ad copies, captions, and promotional materials.
• Monitor website performance, user experience, and conversion tracking.
• Review campaign analytics regularly and adjust strategies based on performance data.
• Support and guide the Digital Marketing team to ensure campaign alignment and efficiency.
• Coordinate with creatives, influencers, and cross-functional teams for marketing initiatives.

Qualifications:

• Bachelor's degree in Marketing, Advertising, Communications, or related field.
• At least 3 years of digital marketing experience.
• Proficient in Meta Ads Manager, Google Ads, TikTok Ads, Google Analytics, and SEO tools.
• Experienced in social media management, content creation, and email marketing platforms.
• Strong copywriting, project management, communication, and analytical skills.
• Creative, detail-oriented, proactive, and data-driven.

Location: 55 France, Paranaque City, 1700, Metro Manila