We are seeking a detail-oriented and results-driven
Marketing Specialist to oversee the
execution of multi-channel marketing campaigns. This role is ideal for someone who thrives in fast-paced environments, loves managing timelines and deliverables, and has a passion for turning strategic marketing plans into impactful, measurable results.
Responsibilities
- Execute marketing campaigns across digital, social, email, paid media, and traditional channels to drive brand awareness, engagement, and conversion.
- Collaborate with cross-functional teams (creative, content, product, sales, and analytics) to ensure timely and cohesive campaign delivery.
- Coordinate campaign assets including copy, creative, and targeting parameters ensuring all materials align with brand standards and campaign objectives.
- Set up, launch, and monitor campaigns in platforms such as Meta Ads, Google Ads, LinkedIn Campaign Manager, or marketing automation tools (e.g., HubSpot, Marketo).
- Track and report on campaign performance, providing insights and recommendations for optimization.
- Manage campaign calendars, budgets, and timelines to ensure on-time, on-budget delivery.
- Support A/B testing and continuous improvement of campaign elements such as messaging, creative, and targeting.
- Ensure compliance with data privacy regulations (GDPR, CAN-SPAM, etc.) and brand guidelines across all executions.
Requirements And Skills
- Bachelors degree in Marketing, Communications, Business, or a related field.
- 24 years of experience in marketing campaign coordination, execution, or digital marketing.
- Strong understanding of marketing channels (email, paid media, social, content, web).
- Hands-on experience with marketing tools such as Google Ads, Meta Business Suite, HubSpot, or similar platforms.
- Excellent project management and organizational skills, with a keen eye for detail.
- Analytical mindset with the ability to interpret campaign data and drive actionable insights.
- Strong written and verbal communication skills.
- Experience with A/B testing and marketing automation.
- Familiarity with analytics tools such as Google Analytics
- Basic understanding of SEO and content marketing principles.
- Ability to manage multiple campaigns and priorities simultaneously.
