Discover your 100% YOU with MicroSourcing!
Position: Digital Marketing Specialist
Location: Manila
Work setup & shift: Hybrid (Ability to work on-site 2x a week) | 8 AM to 5 PM, Mondays through Fridays
Why join MicroSourcing
You'll have:
- Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses.
- A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
- Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
- Career Growth: Take advantage of opportunities for continuous learning and career advancement.
- Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.
Your Role:
As a Digital Marketing Specialist, you will:
- Execute and optimize multi-channel demand generation campaigns across digital channels, including email, paid media, and ABM initiatives.
- Track lead lifecycle performance from awareness through MQL, SQL, and pipeline contribution.
- Build and manage marketing automation workflows, lead scoring models, and nurturing programs.
- Partner with internal stakeholders to align on ICPs, target accounts, campaign priorities, and lead follow-up processes.
- Analyze campaign performance, attribution, and funnel metrics to provide optimization recommendations.
- Collaborate with content and brand teams to develop campaign messaging and assets aligned to buyer pain points.
- Ensure data integrity and proper tracking across CRM and marketing automation platforms.
What You Need:
Non-negotiables
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- At least 4 years of experience in demand generation, growth marketing, or B2B digital marketing.
- Hands-on experience with marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
- Strong analytical skills with a data-driven mindset to interpret performance metrics and dashboards.
- Excellent project management skills with the ability to work under tight deadlines in a fast-paced environment.
Preferred skills/expertise
- Experience in B2B technology or professional services environments.
- Working knowledge of paid media, email marketing, and lead nurturing best practices.
- Advanced experience using reporting and attribution tools.
About MicroSourcing
With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.
Our commitment to 100% YOU
MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive. At MicroSourcing, equality is not merely a slogan - it's our commitment. Our way of life.
For more information, visit https://www.microsourcing.com/
*Terms & conditions apply
