Digital Marketing Specialist

2-4 Years

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Early Applicant

Job Description

Responsibilities

Develop and manage digital marketing campaigns to drive brand awareness, engagement, and lead generation.
Execute strategies across social media, email, SEO, and PPC to increase website traffic and measurable results.
Create and manage engaging content in collaboration with the content team.
Monitor, analyze, and optimize campaign performance using analytics tools.
Manage social media accounts and PPC campaigns to maximize ROI.
Stay up to date on digital marketing trends and emerging technologies.

Qualifications

Bachelor's degree with 23 years of relevant experience in digital marketing.
Strong understanding of digital marketing principles, strategies, and best practices.
Excellent writing and editing skills for creating engaging digital content.
Proficient in CMS platforms (e.g., WordPress) and marketing analytics tools such as Google Analytics and SEMrush.
Strong analytical and data interpretation skills to evaluate campaign performance.
Creative, detail-oriented, and able to manage multiple projects while meeting deadlines.
Excellent verbal and written communication skills.