Digital Marketing Specialist

The Role:

We're seeking a Digital Marketing Specialist. This role is designed for a mid-level marketing professional ready to make a direct impact for our UK-based client, a globally distributed digital marketing consultancy specializing in paid search, paid social, and analytics. You'll play a key role in executing and optimizing digital marketing campaigns, analyzing performance data, managing reporting processes, and identifying growth opportunities across multiple client accounts.

Location: Must be in the Philippines – Remote.

Environment: Philippines and International Teams.

Time Zone: Monday to Friday, 3:00 PM – 12:00 AM Manila Time (8:00 AM – 5:00 PM UK Time).

Requirement:

Education: Bachelor's degree in Marketing, Communications, Business, Advertising, or a related field.

Experience: 3–5 years of hands-on experience in digital marketing, preferably within an agency or performance marketing environment, with direct responsibility for campaign management.

Skills:

• Strong experience managing Google Ads campaigns (Search, Performance Max, and Display);
• Working knowledge of Meta Ads Manager; familiarity with LinkedIn Campaign Manager;
• Proficiency using GA4, Looker Studio, Google Sheets, and Microsoft Excel;
• Experience creating client-ready reports and performance summaries;
• Ability to work independently in a remote environment.

Characteristics:

Analytical, proactive, detail-oriented, highly organized, collaborative, adaptable, and able to communicate effectively with distributed teams in a fast-paced environment.

Nice to Have

• Experience with Supermetrics, Funnel.io, Adzviser, or similar reporting connectors
• Google Ads, GA4, or Meta certifications
• Exposure to B2B and lead-generation accounts
• Familiarity with CRO principles and landing page optimization
• Experience with ecommerce or Shopify accounts
• Understanding of copywriting frameworks such as PAS, AIDA, or jobs-to-be-done

Tools You'll Use Regularly

• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• Google Analytics 4 (GA4)
• Google Tag Manager
• Looker Studio
• Google Sheets & Microsoft Excel
• Slack, Loom, Google Meet, and Notion

Responsibilities:

Campaign Management (Primary Focus)

Google Ads

• Manage and optimize Google Ads campaigns across Search, Performance Max, and Display
• Conduct keyword research, search term analysis, negative keyword management, and bid/budget optimizations
• Test and iterate ad copy and campaign structures to improve performance
• Monitor pacing, performance trends, and optimization opportunities across accounts

Meta Ads

• Support Meta (Facebook/Instagram) campaign management including audience builds, creative testing, placement optimization, and performance analysis

LinkedIn Ads

• Assist with LinkedIn Campaign Manager execution for B2B and lead-generation clients, including audience targeting, lead forms, and campaign testing

Reporting & Analysis (Secondary Focus)

• Build and maintain client reporting dashboards in Looker Studio
• Pull and analyze campaign data on weekly, monthly, and quarterly cadences
• Identify trends, anomalies, and optimization opportunities across accounts
• Prepare clear, client-ready reporting deliverables including dashboards, reports, and written summaries
• Audit and troubleshoot GA4 events, conversion tracking, UTM parameters, and attribution discrepancies
• Surface growth opportunities and performance recommendations based on campaign data

Collaboration & Communication

• Work closely with the founder and internal team on campaign strategy and account performance
• Draft client-facing updates, reporting notes, and talking points for review calls
• Collaborate asynchronously with UK leadership and support US-based client accounts
• Proactively flag issues, communicate risks early, and document findings/process improvements
• Client communication exposure will grow over time, but this role is initially more execution and reporting focused than client-facing.