Digital Marketing Executive
Job Overview
We are seeking a creative, results-driven, and detail-oriented Digital Marketing Executive to lead and execute our digital marketing initiatives across multiple online platforms. This role is responsible for strengthening Royal Interiors online presence, increasing brand awareness, generating qualified leads, and supporting the company's business growth through strategic digital campaigns.
The ideal candidate has experience in digital marketing within the interior design, architecture, home furnishing, luxury retail, or lifestyle industries and possesses a strong understanding of SEO, SEM, content marketing, social media management, and website optimization. You should be passionate about creating engaging content that showcases design excellence while driving measurable marketing results.
Key Responsibilitie
s1. Digital Marketing Strateg
- yDevelop and execute digital marketing strategies that align with business objectives and sales targets
- .Plan and manage monthly marketing campaigns to increase brand awareness, website traffic, and qualified enquiries
- .Monitor industry trends, competitors, and emerging digital marketing opportunities
.2. Search Engine Optimization (SEO
- )Create and publish SEO-optimized blog articles highlighting interior design trends, renovation tips, project showcases, and company expertise
- .Conduct keyword research and implement on-page SEO best practices
- .Improve organic search rankings through technical SEO and quality backlink acquisition
- .Monitor website performance using Google Search Console and Google Analytics
.3. Search Engine Marketing (SEM
- )Plan, manage, and optimize Google Ads campaigns
- .Monitor campaign performance, cost-per-click (CPC), conversions, and return on ad spend (ROAS)
- .Optimize landing pages and paid campaigns to maximize lead generation
.4. Social Media Managemen
tManage and grow Royal Interiors presence across platforms including
nResponsibilities include
- :Develop a monthly content calendar
- .Create, schedule, and publish engaging content showcasing completed projects, design inspirations, client testimonials, and company updates
- .Produce short-form video content (Reels/TikTok)
- .Manage community engagement by responding to comments, messages, and enquiries
- .Grow audience engagement through interactive content, campaigns, and collaborations
.5. Content Creatio
- nWrite compelling marketing copy for websites, advertisements, social media, email campaigns, and promotional materials
- .Coordinate photography and videography of completed interior projects
- .Work closely with designers and project teams to capture high-quality project content
- .Maintain brand consistency across all marketing materials
.6. Website Managemen
- tMaintain and update the company website
- .Ensure project portfolios are regularly updated with new completed works
- .Optimize website pages for user experience (UX) and conversion
- .Coordinate with developers for website improvements when necessary
.
7. Lead Generation & CRM Suppo
- rtGenerate qualified sales leads through digital campaign
- s.Monitor website enquiries and lead source
- s.Support email marketing campaigns and customer nurturing initiative
- s.Assist in maintaining customer databases and CRM system
s.8. Promotions & Even
- tsPlan and execute monthly marketing promotions and seasonal campaign
- s.Support marketing activities for exhibitions, design showcases, and networking event
- s.Coordinate digital promotions before, during, and after company event
s.9. Analytics & Reporti
- ngTrack key marketing KPIs includin
- g:Website traff
- icOrganic rankin
- gsLead generati
- onConversion rat
- esSocial media engageme
- ntCampaign R
- OIPrepare monthly marketing performance reports with actionable recommendation
s.10. Brand Manageme
- ntEnsure all marketing communications reflect Royal Interiors premium brand identit
- y.Maintain marketing assets including logos, templates, photography, videos, brochures, and design material
- s.Ensure consistency across all online and offline marketing channel
s.
Qualificati
- onsBachelor's degree in Marketing, Communications, Digital Marketing, Business, or a related fie
- ld.3–5 years of experience in digital marketing, preferably within interior design, architecture, property, luxury retail, home furnishing, or lifestyle industri
- es.Strong understanding
- of:
- SEOSEM (Google A
- ds)Google Analyt
- icsGoogle Search Cons
- oleMeta Business Su
- iteLinkedIn Market
- ingEmail Market
- ingExperience managing WordPress or similar CMS platfor
- ms.Proficiency with Canva, Adobe Creative Suite (Photoshop, Illustrator), or equivalent design too
- ls.Experience creating engaging photo and video content for social med
- ia.Knowledge of social media advertising across Meta, LinkedIn, and Goog
- le.Strong copywriting skills with excellent written Engli
- sh.Highly creative with strong visual storytelling abiliti
- es.Excellent project management and organizational skil
- ls.Ability to work independently while collaborating effectively with internal teams and external partne
- rs.Experience in photography, videography, or basic video editing is an advanta
ge.Key Performance Indicators (KP
- Is)Deliver 2–4 SEO-optimized blog articles per mon
- th.Increase organic website traffic and improve keyword rankin
- gs.Maintain an engaging monthly social media content calendar across all platfor
- ms.Achieve monthly lead generation targets from digital marketing campaig
- ns.Improve website conversion rates and user engageme
- nt.Produce monthly marketing performance reports with insights and recommendatio
- ns.Ensure timely updates of website portfolios, promotions, and completed projec
- ts.Maintain consistent brand messaging and visual identity across all digital channe
ls.
