Digital Marketing Specialist

Job Summary

The Digital Marketing Specialist is responsible for planning, executing, and optimizing digital marketing campaigns across various online platforms to increase brand awareness, generate leads, and support business growth. The role collaborates with cross-functional teams to create engaging content, monitor campaign performance, and implement digital strategies that enhance customer engagement and drive measurable results.

What You'll Do

• Develop, implement, and manage digital marketing campaigns across social media, search engines, email, websites, and other digital platforms.
• Create and manage engaging digital content, including social media posts, email campaigns, website updates, blogs, and marketing materials.
• Manage the company's social media presence by planning content calendars, publishing posts, and engaging with online communities.
• Monitor, analyze, and optimize digital marketing campaign performance using analytics tools and provide actionable insights.
• Support lead generation initiatives through digital channels and marketing automation.
• Optimize website content and landing pages to improve user experience, SEO performance, and conversion rates.
• Coordinate with internal stakeholders and external agencies on creative assets, campaign execution, and digital initiatives.
• Conduct market research, competitor analysis, and monitor digital marketing trends to identify new opportunities.
• Prepare campaign performance reports and present recommendations to improve marketing effectiveness.
• Ensure brand consistency across all digital platforms and communication channels.
• Support product launches, corporate campaigns, events, and other marketing initiatives.
• Perform other duties and special projects assigned by management.

What You Need to Have

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or any related field.
• Minimum of 2–3 years of experience in Digital Marketing, Social Media Marketing, Content Marketing, or related roles.
• Strong knowledge of digital marketing channels, including Facebook, LinkedIn, Instagram, Google Ads, SEO, SEM, and Email Marketing.
• Experience using digital marketing and analytics tools such as Google Analytics, Google Ads, Meta Business Suite, LinkedIn Campaign Manager, or similar platforms.
• Basic knowledge of SEO, content marketing, paid advertising, and marketing automation.
• Experience with graphic design tools such as Canva or Adobe Creative Suite is an advantage.
• Excellent copywriting, communication, and content creation skills.
• Strong analytical mindset with the ability to interpret campaign data and optimize performance.
• Highly creative, organized, and able to manage multiple campaigns simultaneously.
• Experience in the insurance or financial services industry is an advantage but not required.