Digital Marketing Specialist

Are you passionate about digital marketing, SEO, paid advertising, and driving measurable business growth We're looking for a Digital Marketing Specialist to execute and optimize digital marketing initiatives that increase patient inquiries, improve online visibility, and support business growth.

Job Summary

The Digital Marketing Specialist is responsible for executing and optimizing digital marketing initiatives to drive qualified patient inquiries and business growth. This role manages website updates, SEO strategies, paid advertising campaigns, content publishing, analytics reporting, and digital marketing workflows. The role focuses on improving online visibility, increasing organic traffic, optimizing conversion opportunities, and supporting patient acquisition efforts through digital channels including WordPress, Google Ads, Meta Ads, and local SEO.

Job Description

• Build and maintain WordPress websites, including pages, blogs, landing pages, plugins, and basic website improvements.

• Create and optimize landing pages designed to convert website visitors into qualified inquiries and appointments.

• Publish SEO-optimized content using proper formatting, schema markup, internal linking, and metadata optimization.

• Troubleshoot website issues and coordinate with hosting providers or third-party vendors when needed.

• Execute on-page, technical, and local SEO activities to improve website rankings and organic traffic.

• Manage Google Business Profiles across multiple locations, including updates, accuracy checks, and local search optimization.

• Conduct keyword research and competitor analysis focused on commercial-intent search terms.

• Support online reputation management activities, including drafting review responses for approval.

• Set up, manage, and optimize Google Ads campaigns, including search campaigns, targeting, bidding strategies, and extensions.

• Manage Meta Ads campaigns to generate qualified leads and consultation requests.

• Test and optimize keywords, audiences, ad copy, and landing pages to improve campaign performance.

• Monitor advertising compliance requirements, particularly healthcare advertising policies.

• Maintain conversion tracking through tools such as Google Tag Manager and Google Analytics 4.

• Create and optimize patient-friendly SEO content, including blogs, FAQs, and landing pages.

• Repurpose existing marketing assets into SEO-focused content and digital resources.

• Utilize AI tools such as ChatGPT, Claude, and Gemini for content drafting, research, and workflow automation.

• Coordinate clinical content review processes before publishing healthcare-related materials.

• Monitor website, SEO, and advertising performance using analytics platforms and reporting tools.

• Prepare monthly performance reports covering website traffic, rankings, leads, cost per lead, and conversion results.

• Analyze marketing performance data and recommend improvements to increase effectiveness.

• Implement optimization strategies based on campaign and website performance insights.

• Maintain patient privacy standards across marketing activities, analytics platforms, advertising channels, and AI tools.

• Follow healthcare marketing requirements, including HIPAA-related guidelines and advertising policies.

• Stay updated on SEO trends, paid media strategies, AI tools, and digital marketing best practices.

Required Qualifications

• Understanding of SEO principles, including on-page SEO, local SEO, and technical SEO fundamentals.

• Demonstrates strong analytical and problem-solving skills with the ability to interpret marketing performance data.

• Proven ability to manage multiple priorities independently and meet deadlines.

• Comfortable learning new digital marketing platforms, tools, and technologies.

• Clear and coherent both written and verbal communication skills in English.

Screening Criteria

• Minimum of one (1) year of experience in digital marketing, SEO, PPC, or related marketing roles.

• Experience managing WordPress websites, including page creation, plugins, and basic troubleshooting.

• Experience with Google Ads and/or Meta Ads campaign setup and optimization.

• Must have stable employment history.