Minimum Qualifications
EDUCATION: Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or related
Field (preferred But Not Mandatory If Experience Is Strong).
EXPERIENCE: 13 years of hands-on digital marketing experience
Experience managing multiple social media pages and Google Business Profiles
Proven track record of producing regular content for social channels
Required Skills & Competencies
Strong understanding of social media marketing fundamentals
Experience managing Google Business Profiles (GMB) and local SEO basics
Ability to effectively use AI tools to enhance productivity and creativity
Content writing and caption creation
Graphic design (Photoshop, Canva, or similar)
Basic video shooting and editing
Website content management
Highly organized and detail-oriented
Able to work independently and handle multiple platforms
Willing to travel to branches when required
Amenable to work in Pasig City
Additional Requirements
Portfolio or samples of previous digital marketing work
Comfortable with hands-on execution and day-to-day management
Able to support brand growth with measurable outputs, not just ideas
Responsibilities
- Digital Marketing Execution & Optimization
Execute digital marketing plans aligned with company goals (brand awareness, engagement, inquiries, and
sales).
Manage and optimize digital campaigns using performance data.
Utilize AI tools (e.g., content generation, caption writing, design assistance, analytics support, workflow
automation) to improve efficiency and quality.
Assist in paid campaigns (boosting, ads support) and coordinate with management on ad strategies.
- Social Media Management (Full Ownership)
Manage ALL social media platforms across the company network, including:
Facebook Pages (multiple branches/brands)
Instagram
TikTok
YouTube
Create, schedule, and publish regular content (posts, reels, short videos, stories).
Ensure consistent branding, tone, and messaging across all platforms.
Monitor platform trends and adjust content formats accordingly.
- Community Management & Inquiry Handling
Actively monitor and respond to messages, comments, and inquiries across all digital platforms.
Ensure timely, professional, and brand-aligned responses.
Coordinate with operations and sales teams to support inquiry conversion and follow-ups.
- Website & Google Business Profile (GMB) Management
Manage and update the company website (basic content updates, banners, announcements, blogs if
applicable).
Ensure website information is accurate, updated, and aligned with current campaigns.
Manage And Optimize All Store Google Business Profiles (GMB)
Update business information, hours, photos, and services
Post regular updates and promotions
Monitor and respond to customer reviews and questions
Support local SEO efforts to improve branch visibility in search and maps
- Content Creation & Asset Organization
Produce Or Assist In
Graphic designs (Photoshop, Canva)
Basic video shoots and editing
Content writing (captions, promos, short articles)
Maintain a well-organized digital filing system for creatives, captions, videos, campaigns, and reports.
- Reporting & Performance Tracking
Prepare Weekly And Monthly Performance Reports, Covering
Reach, engagement, follower growth
Inquiry volume and response performance
Website and Google Business Profile activity (views, clicks, calls, direction requests)
Provide insights and recommendations for continuous improvement.
Ensure reports are submitted consistently and on time.
