JOB PURPOSE
To perform the following functions:
- Developing digital marketing strategies, campaigns and content
- Managing social media and digital communities to support sales and digital marketing objectives
- Social Media Content Calendar Creation, Media Buying (Online and OOH), Performance Marketing
- Collect and analyze data to prepare qualitative and quantitative reports
- to internal stakeholders and company executives
- Review data reports to ensure accuracy
ROLES & RESPONSIBILITES
Strategy, Content & Campaign Development
- Creates data-driven strategies and communication approaches to help drive brand and per-product segment growth.
- Oversees day-to-day execution of the marketing strategies and programs to promote Pioneer insurance products to online customers.
- Works with the Digital Marketing Team for the development of content for all social media accounts.
- Initiates planning of campaigns and strategies that will generate fan engagement, visit to the Pioneer website, and online sales.
Performance Marketing
- Managing end-to-end performance activity, including strategic recommendations, best-in-class execution, campaign management, ongoing testing, optimization development, and delivery of business insights and reporting.
- Working primarily on Facebook (Meta) and Google Ads; Testing and review of additional performance-based channels.
- Gathers, compiles, and sorts relevant marketing-related data from company channels, market insights, consumer data, and industry reports, analyzes, and translates data into actionable insights
- Coordinates with Pioneer digital marketing team concerned parties to manage content on the site which can be beneficial from the marketing point of view (e.g. target market, brand proposition, customer experience, etc.)
Online Brand Promotion & Advertising
- Identifies online advertising platforms (Facebook Ad Rep, Google AdWords, Blogsites, LinkedIn, Instagram, YouTube) to be tapped for brand promotion.
Out-of-Home (OOH) Advertising
- Ensures the accuracy and completeness of the materials to be submitted and used.
- Coordinates with OOH agencies to identify prime billboard/tarp locations, manage bookings, and ensure materials are correctly installed and visible.
- Conducts on-ground monitoring across the city to check placements, verify quality, and report/resolve damaged or missing materials promptly.
Events Coverage
- Covers and produce social media execution from company events and on-ground events.
- Has previous experience of covering on-ground events
QUALIFICATIONS
- Graduate of a bachelor's degree course.
- With at least 3 years combined experience in marketing, sales and/or sales training.
- With strong knowledge and understanding of digital marketing in general.
- Agency experience is a big plus, preferably media planners and buyers.
- Social media savvy with significant presence on various social Networks and online communities (Facebook groups, Twitter, Pinterest, You Tube, etc.)
- Preferably adept in MS Office, Adobe Photoshop, Adobe Indesign, popular CMS backend programs (Joomla, Wordpress, Tumblr, Blogger), Sony Vegas (or other video editing software)
- Background in copywriting and events management.
- With excellent English communication skills both oral and written
