Digital Marketing Officer

About the Role

We are looking for a proactive and detail-oriented Digital Marketing Officer to support and execute digital marketing initiatives that drive brand awareness, customer engagement, and online sales. The ideal candidate has hands-on experience in digital marketing channels and is eager to contribute to the growth of our e-commerce business.

Key Responsibilities

- Assist in the planning and execution of digital marketing campaigns across SEO, paid advertising, email marketing, and content channels.

- Monitor and analyze campaign performance using Google Analytics and other reporting tools.

- Support website optimization efforts to improve user experience and conversion rates.

- Manage and optimize digital advertising campaigns within approved budgets.

- Coordinate content creation and email marketing activities aligned with business objectives.

- Prepare regular reports on campaign performance and provide recommendations for improvement.

- Collaborate with internal teams and external partners to ensure timely delivery of marketing initiatives.

- Stay updated on digital marketing trends, tools, and best practices.

Qualifications

- Bachelor's degree in Marketing, Business, Communications, or a related field.

- At least 2 years of experience in digital marketing, preferably within an e-commerce environment.

- Hands-on experience managing and maintaining e-commerce platforms or similar platforms.

- Familiarity with Google Analytics, Google Ads, Meta Ads, SEO tools, and email marketing platforms.

- Strong analytical, organizational, and communication skills.

- Proficient in Microsoft Office and digital reporting tools.

- Creative, adaptable, and results-oriented with keen attention to detail.