Digital Marketing Officer

JOB DESCRIPTION

-Manage day to day posting, engagement, and monitoring of the company's official Social Media accounts.

-Assist in the setup, monitoring, and optimization of Meta Ads campaigns (Facebook & Instagram).

-Coordinate with the marketing team to create engaging content aligned with campaign objectives.

-Track campaign performance using Meta Business Suite and Ads Manager; prepare weekly/monthly reports.

-Support in audience targeting, ad placements, and A/B testing of creatives and messaging.

-Monitor competitors activities and recommend strategies to improve performance.

-Has a background or knowledge on Meta Ads

-Collaborate with cross-functional teams (Creative, Product, and Integrated Marketing Communications) to align digital marketing activities

Qualifications

-Atleast 6 months of experience in Social Media Management and Meta Ads

-Has a background in on-ground production of content

-Experience in content production (photo and video).

-Strong interest in social media trends and digital marketing.

-Capable of developing engaging content

-Strong ability to conceptualize and produce content

-Hands-on experience in content development

Must be amenable to work onsite daily in our BGC office, must have own laptop for the role