Digital Marketing Officer

HCM Nexus Consulting Inc

Other - Philippines

1-6 Years

This job is no longer accepting applications

Posted 26 months ago

Job Description

Responsibilities

Campaign Planning and Execution: Plan and execute various digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising. This involves strategizing and implementing marketing initiatives across different online channels.
Social Media Management: Design, build, and maintain the company's social media presence across platforms. This includes creating and curating content, engaging with the audience, and managing social media advertising.
Performance Measurement: Track and analyze the performance of digital marketing campaigns using relevant tools and metrics. Evaluate campaigns against established goals, including ROI (Return on Investment) and KPIs (Key Performance Indicators).
Data Analysis: Identify trends and insights from data analysis and make data-driven decisions to optimize marketing spend and campaign performance.
Growth Strategies: Innovate and develop new growth strategies for digital marketing to increase brand visibility and engagement. This involves staying updated on industry trends and best practices.
Experimentation and Testing: Plan, execute, and measure experiments and conversion tests to improve digital marketing strategies and outcomes.
User Experience Optimization: Collaborate with internal teams to create effective landing pages and optimize user experience on the website. Ensure a seamless customer journey across multiple channels.
Customer Experience Evaluation: Utilize strong analytical skills to evaluate the end-to-end customer experience, identifying areas for improvement in user funnels and conversion points.
Vendor Partnerships: Collaborate with agencies and vendor partners to achieve marketing objectives and maintain productive relationships.
Technology Assessment: Stay updated on emerging technologies and evaluate their potential impact on digital marketing strategies and campaigns.
Thought Leadership: Provide thought leadership and perspective within the organization, suggesting the adoption of new technologies and strategies when appropriate.

Qualifications / Skills

Client Relationship Building: The ability to establish and maintain positive client relationships is crucial for effective communication and understanding client needs.
Self-Motivation: Being self-motivated and driven is important in the fast-paced world of digital marketing.
Marketing Research: Proficiency in conducting marketing research and utilizing statistical analysis to make informed decisions.
Creativity: High levels of creativity are necessary to identify target audiences and create engaging digital campaigns.

Education

Bachelors/ Degree

More Info

Job Type:

Permanent Job

Industry:

Other

Role:

Other Marketing

Function:

Marketing & Communications

Employment Type:

Full time

About Company

HCM Nexus Consulting Inc

HCM Nexus has been dedicated to serving clients with comprehensive recruitment, HR, and training services. Our seasoned consultants are committed to creating value for you. Whether you need exceptional talent, optimized HR practices, or workforce development, we deliver tailored solutions that drive success.

Job ID: 66921957