Digital Marketing Manager, Shopee Video

Campaign Implementation & Management

• Ensures the successful execution of digital marketing strategies with a focus on error-free implementation.
• Manages the end-to-end execution of campaigns across paid channels, ensuring that all campaign elements are implemented correctly.
• Monitors campaign delivery closely to ensure KPIs are met, making necessary adjustments based on performance.
• Work with designers closely to test and improve creative concepts, targeting, and funnel strategies

Data Analysis & Reporting

• Tracks, compiles, and reports on KPIs in collaboration with the analytics team to create regular performance reports.
• Monitor market trends and competitor campaigns to adjust ad strategies accordingly.
• Identifies areas for improvement and optimization based on campaign data.

• At least 3 years of experience in media buying or related fields, preferably in industries like iGaming, E-commerce, Short Drama.
• Experience working with paid media tools such as Google Ads, META Business Tools, TikTok Ads, etc.
• Hands-on experience implementing and optimizing ads campaign, from planning to post-mortem analysis to optimize ads setup.
• Is proficient in paid media tools such as Google Ads, META Business Tools, TikTok Ads, etc. with a strong focus on executing campaigns effectively.
• Excellent communication and stakeholder management skills, with experience coordinating internal and external teams.
• Highly organized and detail-oriented able to manage multiple projects simultaneously, ensuring deadlines are met and campaigns are executed on time.
• Has strong analytical skills and can analyze campaign data to identify trends and insights, with the ability to execute optimization strategies based on performance.