Digital Marketing Manager

Responsibilities

• Develop, implement, and manage digital marketing strategies to grow brand visibility and attract leads
• Create, edit, and schedule engaging content across platforms including Instagram, Facebook, LinkedIn, TikTok, and YouTube
• Design marketing collateral such as brochures, flyers, whitepapers, landing pages, and basic website visuals
• Edit and repurpose video content for short-form social and educational use (YouTube, TikTok, etc.)
• Take creative initiative by suggesting campaign ideas, content types, or engagement tactics
• Manage and grow YouTube and other social media channels
• Ensure brand consistency and alignment across all content
• Track performance of deployed content and share basic reports or insights with leadership
• Coordinate with internal tech and design teams for support where needed

Qualification

• Hands-on experience in digital marketing and content creation
• Strong graphic design skills using tools like Canva, Adobe Creative Suite, or similar
• Proven video editing experience for digital platforms
• Knowledge of social media trends and platform-specific best practices
• Familiarity with SEO and/or Google Ads is a plus
• Experience with WordPress, Figma, Shopify, WooCommerce, or Magento is an advantage but not required
• Portfolio of past marketing work (campaigns, posts, designs, or videos)
• Ability to work independently with minimal supervision
• Excellent communication skills and a proactive mindset