Digital Marketing Manager

Company Description Metro Promo Concepts (MPC) is a well-established on-the-ground marketing agency with over a decade of industry experience. The company began by providing corporate giveaways and conceptual branded merchandise and has grown into a full-service marketing partner. MPC now delivers end-to-end brand experiences, including brand activations, booth fabrication, and event styling. Its services also span digital advertising solutions such as social media marketing, Google Ads, SEO/SEM, photo and video production, and website and app development. This combination of physical and digital marketing capabilities offers team members exposure to diverse projects and clients.

Role Description The Digital Marketing Manager is a full-time, on-site role based in Alabang, Muntinlupa. This role is responsible for planning, executing, and optimizing digital marketing campaigns across social media, search, and other online channels to drive brand awareness and lead generation. Day-to-day tasks include developing campaign strategies, managing content calendars, coordinating with creative and production teams, and monitoring performance through web analytics tools. The Digital Marketing Manager will oversee paid and organic initiatives, interpret data to improve campaign effectiveness, and prepare performance reports and insights for internal stakeholders and clients. The role also involves staying updated on digital trends, identifying new opportunities for growth, and ensuring consistency of brand messaging across all digital touchpoints.

Qualifications

• Strong skills in Digital Marketing and Marketing, with experience developing and executing integrated online campaigns.
• Proficiency in Social Media Marketing, including content planning, community management, and paid social advertising.
• Experience with Web Analytics tools to track performance, analyze data, and generate actionable insights.
• Capability in Lead Generation strategies and tactics across digital channels.
• Relevant experience in managing budgets, optimizing campaign ROI, and reporting on key performance metrics.
• Excellent written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams.
• Strong organizational and time-management skills, with attention to detail and the ability to handle multiple projects.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Experience in an agency environment and familiarity with tools such as Google Ads, Meta Business Suite, and SEO/SEM platforms are an advantage.