Digital Marketing Manager

Digital Marketing Manager oversees digital advertising, social media, SEO, website performance, content campaigns, and marketing analytics while working closely with E-Commerce, Revenue, Reservations, Sales, and Business Development teams to ensure marketing initiatives support occupancy, direct bookings, and overall revenue objectives.

KEY RESPONSIBILITIES:

1. Digital Marketing Strategy

2. Paid Advertising & Performance Marketing

3. Revenue & Conversion Optimization

4. Social Media & Content Management

5. Website, SEO & Digital Presence

6. Analytics & Reporting

• Monitor digital marketing performance using appropriate analytics and advertising platforms.
• Prepare weekly and monthly reports covering:
• Advertising Spend
• ROAS
• CPC
• CPA
• CTR
• Conversion Rate
• Website Traffic
• Leads Generated
• Direct Booking Revenue
• Campaign Performance
• Translate campaign data into actionable recommendations for Management.
• Identify underperforming campaigns and implement corrective actions.

7. Team & Stakeholder Management

QUALIFICATIONS:

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field.
• At least 3–5 years of relevant digital marketing experience, preferably with supervisory or managerial exposure.
• Experience in hospitality, hotels, travel, OTA, e-commerce, or related industries is an advantage.
• Strong experience in performance marketing, particularly Google Ads and Meta Ads.
• Strong understanding of ROAS, CPC, CPA, CTR, conversion rates, attribution, and digital marketing analytics.
• Experience with Google Analytics, Google Ads, Meta Business Suite/Ads Manager, SEO tools, and other marketing platforms.
• Strong analytical skills with the ability to translate data into business recommendations.
• Excellent communication, leadership, project management, and stakeholder-management skills.
• Commercially minded with a strong understanding of how digital marketing contributes to bookings, revenue, and profitability.
• Willing to work in Salcedo Village, Makati City

Benefits:

• Additional leave
• Company Christmas gift
• Company events
• Employee discount
• Flexible schedule
• Health insurance

Work Location: Salcedo Village, Makati City