Digital Marketing Manager

Responsibilities:

• Manage and optimize digital campaigns across SEO, SEM, social media, email marketing, and display advertising.
• Oversee content planning and ensure consistent brand messaging.
• Monitor, analyze, and report digital performance using analytics tools.
• Collaborate with creative, product, and development teams to improve website UX and landing pages.
• Conduct market research and identify digital trends and insights to improve strategy.
• Data interpretation, KPI tracking, and decision-making based on metrics.
• Google Ads, Meta Ads, SEO tools, CRM platforms, Google Analytics, automation tools.
• Designing engaging campaigns, writing copy, brainstorming growth initiatives.
• Landing page design, funnel optimization, A/B and multivariate testing.
• Coordinating with internal teams, external agencies, and vendors.
• Allocating budgets, defining strategy, and setting measurable goals.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or related fi eld.
• At least 5 years of proven experience in digital marketing.
• Demonstrable experience in managing successful SEO/SEM, email marketing, paid advertising, and social media campaigns.
• Strong analytical skills and familiarity with data-driven decision-making.
• Hands-on experience with Google Ads, Meta Ads Manager, Google Analytics, and other ad-serving or analytics platforms.
• Experience optimizing landing pages and customer funnels.
• Ability to identify target audiences and craft highly eff ective digital campaigns.
• Up-to-date with the latest digital marketing trends, best practices, and measurement tools.
• Experience working in marketing or advertising agencies.
• Certification in Google Ads, HubSpot, Facebook Blueprint, or similar programs.
• Advanced knowledge of marketing automation tools and CRM systems.
• Strong copywriting or content strategy background.
• Experience managing cross-functional teams or external digital vendors.
• Demonstrated success handling budgets and delivering ROI improvements.
• Experience with multivariate testing and advanced marketing experiments.