Job Description
Responsibilities
Manage and optimize digital campaigns across SEO, SEM, social media, email marketing, and display advertising.
Oversee content planning and ensure consistent brand messaging.
Monitor, analyze, and report digital performance using analytics tools.
Collaborate with creative, product, and development teams to improve website UX and landing pages.
Conduct market research and identify digital trends and insights to improve strategy.
Data interpretation, KPI tracking, and decision-making based on metrics.
Google Ads, Meta Ads, SEO tools, CRM platforms, Google Analytics, automation tools.
Designing engaging campaigns, writing copy, brainstorming growth initiatives.
Landing page design, funnel optimization, A/B and multivariate testing.
Coordinating with internal teams, external agencies, and vendors.
Allocating budgets, defining strategy, and setting measurable goals.
Qualifications
Bachelor's degree in Marketing, Business Administration, Communications, or related field.
At least 5 years of proven experience in digital marketing.
Demonstrable experience in managing successful SEO/SEM, email marketing, paid advertising, and social media campaigns.
Strong analytical skills and familiarity with data-driven decision-making.
Hands-on experience with Google Ads, Meta Ads Manager, Google Analytics, and other ad-serving or analytics platforms.
Experience optimizing landing pages and customer funnels.
Ability to identify target audiences and craft highly effective digital campaigns.
Up-to-date with the latest digital marketing trends, best practices, and measurement tools.
Experience working in marketing or advertising agencies.
Certification in Google Ads, HubSpot, Facebook Blueprint, or similar programs.
Advanced knowledge of marketing automation tools and CRM systems.
Strong copywriting or content strategy background.
Experience managing cross-functional teams or external digital vendors.
Demonstrated success handling budgets and delivering ROI improvements.
Experience with multivariate testing and advanced marketing experiments.
