Key Responsibilities
Digital Marketing & Lead Generation
- Develop and implement multi-platform digital marketing strategies focused on LinkedIn, Facebook, Instagram, and YouTube.
- Create original, insightful, and AI-relevant content tailored to various vertical industries.
- Grow LinkedIn follower count to 100,000+ within 12 months.
- Publish 23 strategic posts daily across business and executive profiles.
- Design visuals and social posts using tools like Canva or similar (your input on tools is welcome).
- Monitor campaign performance and adjust strategy based on analytics and KPIs.
- Content Creation & Webinar SupportProduce content in both written and video formats aligned with the company's voice and vision.
- Plan and manage monthly webinars: invite prospects, create campaigns, and co-host the session with the tech team.
- Deliver capability presentations during webinars and pitch sessions.
- Assist in the creation of marketing collateral and pitch decks, including presentations based on the company's capability statement.
Lead Engagement & Event Outreach
- Contact warm leads or cold outreach lists to promote upcoming webinars and events (not sales calls).
- Follow up post-webinar to ensure proper handoff of leads to Business Development Managers (BDMs).
- Monitor lead quality and pipeline development through CRM tracking and reporting.
Strategic & Administrative Support
- Provide direct support to the CEO for calendar management, event scheduling, and ad hoc administrative tasks.
- Coordinate logistics for marketing and business development events.
- Collaborate with technical and leadership teams to align marketing messaging with solution offerings.
Required Qualifications
- At least 5 years of proven experience in B2B digital marketing (preferably in AI, automation, or tech services).
- Demonstrated success in lead generation, social media growth, and content strategy.
- Strong understanding of the Australian business market and professional tone.
- Advanced proficiency in LinkedIn marketing and familiarity with Facebook, Instagram, and YouTube.
- Excellent command of written and spoken English.
- High initiative with ability to work independently, meet deadlines, and suggest new tools/processes.
- Strong presentation and public speaking skills (you will present to clients and host webinars).
- Comfortable coordinating across teams and following up on lead conversion activities.
Preferred Skills
- Experience in professional services marketing (ICT or Business Automation)
- Cold calling or outbound marketing for events/webinars
- Video editing and design tools (e.g., Canva, Adobe Suite, basic video editing)
- Familiarity with Microsoft Power Platform (Power BI, Power Apps, Power Automate)
- CRM tools and analytics dashboards for tracking ROI and KPIs
- Executive support or previous personal assistant experience a plus
Performance Metrics & KPIs
- Social Media Growth:Achieve 100,000 followers on LinkedIn within 12 months
- Lead Generation:100 qualified leads per month; 15% cold outreach connection rate
- Content Engagement:23 high-quality LinkedIn posts daily; 20% increase in engagement rate monthly
- Webinar Execution:One webinar per month including coordination, invitations, hosting, and follow-up
- Marketing ROI:Contribute to a 200%+ marketing ROI within the first year
- Client Support:Maintain a 95% satisfaction rate with internal and external stakeholders
