Digital Marketing Executive

Role purpose:

We are seeking a dynamic Digital Performance Specialist with deep expertise in LinkedIn Ads, Google Ads, and Pardot. The ideal candidate will have a strong track record in driving successful digital marketing campaigns, optimising performance, and ensuring impactful results across multiple platforms.

Key accountabilities:

Develop, implement, and manage comprehensive digital advertising strategies across multiple channels with a strong focus on LinkedIn and Google.

Optimise campaigns for maximum performance, including cost-per-lead (CPL), click-through rate (CTR), and conversion rate.

Utilise Pardot for lead processing, nurturing, email marketing, automation and surfacing insights over the customer's sales cycle.

Monitor and analyse campaign performance data, creating detailed reports and actionable insights.

Collaborate with cross-functional teams to align digital advertising efforts with overall marketing strategies.

Conduct testing to identify and implement the most effective ad creatives and landing pages.

Ensure best practice is implemented at every stage of roll out.

Stay updated with the latest industry trends, tools, and best practices in digital advertising.

Functional and technical skills:

Proven experience in managing LinkedIn Ads and Google Ads campaigns.

Proficiency in Pardot and its various functionalities.

Strong analytical skills with the ability to interpret data and make data-informed decisions.

Excellent communication and collaboration skills.

Ability to thrive in a fast-paced, results-oriented environment.

Relevant certifications in are a plus.

Behaviours:

Confident and approachable

Kind, creative and inclusive able to work well as part of a team and with diverse stakeholder groups

Self-motivated and driven

Continuous learner

Why NCC Group

At NCC Group, our mission is to create a more secure digital future. That mission underpins everything we do, from our work with our incredible clients to groundbreaking research shaping our industry. Our teams partner with clients across a multitude of industries, delving into, securing new products, and emerging technologies, as well as solving complex security problems. As global leaders in cyber and escrow, NCC Group is a people-powered business seeking the next group of brilliant minds to join our ranks.

Our colleagues are our greatest asset, and NCC Group is committed to providing an inclusive and supportive work environment that fosters creativity, collaboration, authenticity, and accountability. We want colleagues to put down roots at NCC Group, and we offer a comprehensive benefits package, as well as opportunities for learning and development and career growth. We believe our people are at their brilliant best when they feel bolstered in all aspects of their well-being, and we offer wellness programs and flexible working arrangements to provide that vital support.

About your application

We review every application received and will get in touch if your skills and experience match what we're looking for. If you don't hear back from us within 10 days, please don't be too disappointed we may keep your CV on our database for any future vacancies and we would encourage you to keep an eye on our career opportunities as there may be other suitable roles.

If you do not want us to retain your details, please email [Confidential Information]. All personal data is held in accordance with the NCC Group Privacy Policy. We are committed to diversity and flexibility in the workplace. If you require any reasonable adjustments to support you during the application process, please tell us at any stage.

Please note that this role involves mandatory pre-employment background checks due to the nature of the work NCC Group does. To apply, you must be willing and able to undergo the vetting process.