Role Objective
The Digital Marketing Assistant will support the execution of both digital and traditional marketing initiatives, while also handling various administrative tasks that keep campaigns and projects running smoothly. This all-rounder role is ideal for a digitally savvy professional with a strong eye for detail, solid communication skills, and the flexibility to work across different functions. The assistant will manage website content updates, email marketing, CRM systems, and LinkedIn content, while collaborating with internal stakeholders and designers to support broader marketing objectives
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Job Responsibilities
Build and manage email campaigns in Mailchimp, including scheduling, segmentation, and performance reporting.
- Update and maintain website content via WordPress, including uploading assets, updating pages, and ensuring consistency.
- Collaborate on SEO improvements and implement basic optimization techniques.
- Assist in the setup and analysis of paid media campaigns (optional but advantageous).
- Create and schedule LinkedIn posts using images, videos, or other multimedia content.
- Help prepare articles and newsletters for LinkedIn and other content distribution channels.
- Monitor and report on engagement metrics for LinkedIn and other digital platforms.
- Create or modify marketing assets using Canva or Adobe Creative Suite (Photoshop, InDesign, etc.).
- Work closely with the graphic designer to develop brochures, datasheets, and other collateral.
- Maintain and update CRM systems with lead and campaign data.
- Manage and refine lead lists, ensuring data accuracy and consistency.
- Coordinate logistics for printing materials, ordering business cards, and ad hoc marketing projects.
- Track marketing performance metrics and compile regular reports for internal review.
- Use Asana or equivalent project management tools to manage tasks and deadlines.
Job Qualifications
- Strong proficiency in digital platforms such as Mailchimp, WordPress, Canva, Google Analytics, and Asana.
- Familiarity with Adobe Suite, especially InDesign and Photoshop.
- Demonstrated ability to write, edit, and proofread marketing content with a keen attention to detail.
- Experience with LinkedIn content management and knowledge of professional audience engagement.
- Understanding of paid media (e.g., LinkedIn ads, Google Ads) is a plus.
- Experience in traditional marketing tasks such as coordinating printed materials or event support.
- Highly organized and detail-oriented with excellent verbal and written communication skills.
- Adaptable and capable of switching between strategic digital projects and routine administrative work.
- Self-starter with a problem-solving attitude and a team-oriented mindset.
