Digital Marketing & Admin Executive (HubSpot Specialist)

Key Responsibilities

Digital Marketing

• Plan, execute, and report onemail marketing campaignsusing HubSpot.
• Create and schedule content forLinkedInandFacebook.
• Draft and dispatch newsletters, lead-nurture emails, and drip campaigns.
• Optimize web and campaign content usingSEO strategies(keyword research, content optimization).
• Manage and monitorHubSpotmarketing workflows, lead generation, and conversion tracking.
• Draft client-facing marketing copy that reflects the company's unique selling propositions.
• Propose and implement marketing strategies tailored to the cleaning and accounting industries.

Admin & Sales Support

• Prepare professional clientquotes, sales documents, and follow-ups.
• Assist withclient onboardingfor the accounting and bookkeeping arm.
• Maintain and update CRM records inHubSpot, ensuring workflows and contacts are accurate.
• Build and maintain acontent calendarand help define brand messaging and tone.
• Coordinate marketing activities and communications with the Director on a weekly basis.
• Assist with the implementation of marketing projects promptly as assigned.

Qualifications

• At least35 years of experiencein a similar role with proven results.
• Expertise in HubSpotis required including campaign management, workflows, and reporting.
• Hands-on experience withsocial media management, particularly Facebook and LinkedIn.
• Strong understanding ofemail marketing best practicesand compliance regulations.
• Familiar with SEO tools and practices; can develop SEO-friendly content.
• Excellentwritten and verbal English communication skills.
• Highly organized, detail-oriented, and capable of workingindependently.
• Comfortable using and adopting new software tools; familiarity with Google Workspace is a plus.
• Previous experience supportingAustralian-based clientsis highly desirable.