Digital Manager

About us

For 38 years, Omnicom Media Group (OMG) has been a global network of leading marketing communications companies with headquarters in the United States and multiple agencies in regions such as APAC, EMEA, and LATAM. Our portfolio provides the best talent, creativity, technology, and innovation to some of the world's most iconic and successful leading brands in several industries such as pharmaceutical, beauty and wellness, clothing/apparel, fast food, alcoholic beverage, furniture, and automotive.

Get to know UM team

UM believes that better science and better art deliver better outcomes to our clients in the media moments that matter most. We are a creative media agency, committed to blurring the lines between media and creativity, between data and content, between science and art. A global media network in IPG Mediabrands, UM operates in over 100 countries, with 4,800 people innovating on a roster of clients including Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony.

POSITION SUMMARY:

The Digital Manager role is a critical one for the UM future vision, product and way of working. This person will report to a Business Unit Director and will be responsible for working with the Client Business Partners, Investment Leads and other disciplines as well as key Mediabrands organizations to understand the digital landscape. The Digital Manager will be responsible for the following:

• Understand the digital landscape and identifying the key trends that will drive UM's and our client's business.
• Work with Client Business Partners and key Mediabrands organizations to define the key annual digital priorities for UM. These priorities will drive the organization's focus and investment in terms of training, client education/discussion materials and thought leadership, PR strategy, etc.
• Work with Client Business Partners to ensure the organization is prepared to execute against the key annual digital priorities including helping planning teams infuse digital priorities into planning upfront in the process as well as working with investment teams to represent our priorities to Magna during key partner negotiations.
• Review digital capabilities, identify best practices and develop a plan for spreading best practices more broadly across the organization.
• Serve as a thought leader and digital strategist for key clients.

This person is expected to partner closely with the Client Business Partners, Investment Leads and key Mediabrands resources. This person will be responsible for being the glue that ties what our clients need together with what the broader Mediabrands organization can provide and ensuring that UM is optimized to deliver in an ideal way for both organizations.

ESSENTIAL FUNCTIONS:

Commercial:

• Serve as a thought leader to key clients who are looking for help developing significant digital strategies in areas such as performance, programmatic, social media, website, etc.
• Represent UM and Mediabrands capabilities and ensure both have a strategic seat during these critical conversations
• Be the spear that sells pulls in advanced capabilities in these area.

Service Leadership and Innovation:

• Define the digital priorities and ensure the key businesses are prepared to execute against them
• Ensure UM has leading digital capabilities across the end-to-end digital spectrum
• Work with key UM organizations to ensure digital is infused in everything we do

Client Relationship:

• Establish strong, actionable relationships with key client executives to cultivate a broader sphere of influence for UM
• Advise senior client management and work as an objective insider and media liaison/advocate.

Co-Ordination and Integration:

• Ensure a coordinated and digital product across strategy, planning and investment as well as Mediabrands services.