Digital Designer

Role Overview

The Digital Designer & Category Specialist will support Laundry, Fabric Enhancers (FE), Dish Care, and Air Care categories

by delivering high-quality POSM, digital materials, 3D pack renders, promotional assets, and planograms. The role requires strong design skills,

accuracy, and the ability to meet high-volume demands with on-time delivery aligned to P&G brand standards.

Scope of Work / Responsibilities

1. POSM (Point-of-Sale Materials) Development

Develop digital POSM assets using brand Key Visuals and CBU inputs including Multispots, Mass Displays, Endcaps, Topshelves, etc.

Produce specialized POSM for ASC claim submission.

Resize POSM materials according to FFU structures (e.g., 2x2 1.5x1.5, endcaps, posters, arcs).

Create small-format POSM elements such as wobblers, shelf strips, and price cards.

Deliver 17 initiatives per quarter with KPIs:

100% timely submission

100% accurate revisions

Quality approved by BM/MS&P

2. Online Material Development

Relayout KV for digital channels such as Facebook and YouTube.

Adapt KV into online assets and GIFs as required.

Expected output: 9 online assets per quarter.

3. 3D Pack Rendering

Render high-quality 3D SKU images (4 per quarter).

Ensure pack accuracy, realistic lighting, and brand consistency.

4. Promo Material Production

Develop large-volume promotional materials including:

o Belly bands (10 per cycle)

o Promo stickers (26 per cycle)

o Custom promotional designs (15 per cycle)

Support promo campaigns for 51 SKUs, equivalent to 76.5 hours/month.

5. Other Category Requests

Address customer-specific adaptation requests (relayout of KV or resized structures).

Expected output: 46 assets per quarter.

6. Category Management & Planogram Support

Create and revise 80 planograms per quarter for multiple retail channels.

Consolidate planograms for RPS/MQG use.

Ensure accuracy, relevance, and brand compliance.

7. QBP & Business Support Materials

Develop Business Review slides for QBP cycles.

Create QBP invites, teasers, theme visuals, and logos.

Support other business design needs as required.

Estimated Monthly Effort

Task

Monthly Hours

POSM Creation & Revisions

262

Digital POSM Creation

224

Resizing Tasks

8

Small POSM Assets

18

3D Pack Rendering

12

Online Materials

36

KV Relayouts for Online

24

GIF Adaptations

12

Promo Assets

76.5

Category Requests

18

Planograms (RPS Cards)

80

Total Estimated Effort:

472.5 hours/month

Required Skills & Qualifications

Technical Skills

Adobe Suite (Photoshop, Illustrator, InDesign)

Strong digital adaptation and layout skills

3D rendering experience (KeyShot, Blender, etc.)

Knowledge of print and digital asset standards

Category & Marketing Skills

Experience designing POSM for FMCG

Strong understanding of Laundry, FE, Dish, and Air Care categories

Ability to interpret FFU structures and retail display formats

Strong planogram creation and category management capability

Soft Skills

High attention to detail

Excellent communication skills

Ability to manage large task volumes

Strong time management and delivery discipline