Digital Campaign Analyst

Job Title: Digital Campaign Analyst

Location: Remote (Philippines)

Job Overview:

We're seeking a versatile and results-driven Digital Campaign Specialist to join our team. In this role, you'll manage and optimize paid search campaigns on Google Ads and paid social campaigns on LinkedIn Campaign Manager to drive traffic, engagement, and conversions.

The ideal candidate will have experience with account-based marketing (ABM) and audience targeting. You'll collaborate with cross-functional teams to ensure campaigns align with business goals and deliver measurable results.

Key Responsibilities:

* Plan, execute, and optimize paid search campaigns on Google Ads and paid social campaigns on LinkedIn and other social platforms.

* Assist with programmatic campaign execution, optimization, and reporting in conjunction with vendor partners and agencies.

* Develop and implement account-based marketing (ABM) strategies to target high value accounts and drive engagement.

* Conduct in-depth audience research and segmentation to create highly targeted campaigns that resonate with specific personas.

* Collaborate with the creative team to develop compelling ad copy, visuals, and landing pages tailored to targeted audiences.

* Monitor and analyze campaign performance metrics (CTR, CPC, ROAS, etc.) and provide actionable insights to improve results.

* Stay up-to-date with platform updates, industry trends, and best practices in paid search, paid social, and ABM.

* Test and experiment with new ad formats, targeting strategies, and bidding techniques to continuously improve performance.

* Generate detailed performance reports and present findings to stakeholders, highlighting successes and areas for improvement.

Qualifications:

* Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience).

* 3+ years of experience managing paid search campaigns on Google Ads and paid social campaigns on LinkedIn Campaign Manager.

* Proven experience with account-based marketing (ABM) strategies and B2B audience targeting.

* Proficiency in tools such as Google Ads, Google Analytics, LinkedIn Campaign Manager, and Meta Ads Manager.

* Strong analytical skills with the ability to interpret data and make data-driven decisions.

* Experience with A/B testing, conversion rate optimization, and audience segmentation.

* Excellent communication and collaboration skills.

* Certifications in Google Ads or LinkedIn Marketing Labs are a plus.