Full Stack Growth Marketing / Client Generation Manager

Full Stack Growth Strategist and Marketing Systems Architect (Virtual /

Remote)

Location: Remote (Full-Time)

Reports To: Head of Marketing

Compensation: $9-$14/Hour

Role Overview

Full Stack Growth Strategist and Marketing Systems Architect(Virtual) is responsible for executing and optimizing

multi-channel marketing initiatives that generate qualified demos and new paying clients within

the legal industry.

This role is hands-on and performance-driven, combining paid media execution, SEO strategy,

web optimization, and funnel analytics. The position requires disciplined reporting, daily

optimization, and a strong focus on revenue outcomes — not just lead volume.

Core Responsibilities

1. Paid Media Campaign Execution (Hands-On)

● Build, launch, and optimize paid campaigns across Meta, Google, LinkedIn, and

YouTube

● Manage targeting, creative testing, budget allocation, and performance scaling

● Monitor daily performance metrics and make optimization adjustments

● Implement retargeting and nurture strategies to improve demo show rates

● Align paid traffic strategy with landing page performance

2. SEO Strategy & Execution

● Conduct keyword research aligned with high-intent legal decision-makers

● Optimize landing pages, blogs, and service pages for search intent

● Improve on-page SEO (metadata, headers, internal linking, schema)

● Collaborate on content planning based on ranking and opportunity gaps

● Monitor rankings, organic traffic growth, and organic conversions

● Identify technical SEO issues and coordinate fixes with developers

3. Web Design & Development (Performance-Focused)

● Oversee landing page design and website optimization for conversion

● Collaborate with developers and designers to implement CRO improvements

● Identify UX/UI friction points impacting demo bookings

● Recommend layout, messaging, and structural changes based on performance data

● Ensure website speed, mobile responsiveness, and technical health

● QA new pages and funnels before launch

● Support integration of tracking tools, pixels, CRM forms, and automation workflows

● Maintain alignment between brand messaging, SEO structure, and paid campaign

objectives

This role does not require deep coding expertise but does require strong understanding of web

performance, conversion architecture, and marketing-driven site improvements.

4. Funnel & KPI Management

Track and report on:

● Cost per lead

● Cost per booked demo

● Cost per completed demo

● Cost per acquisition (CPA)

● Customer acquisition cost (CAC)

● Organic traffic growth

● Organic conversion rates

● Landing page conversion rates

Identify drop-offs across paid and organic funnels and recommend optimization strategies.

Maintain structured weekly reporting tied directly to revenue impact.

5. Vendor Coordination

● Work alongside paid media, SEO, and development vendors

● Monitor deliverables and performance benchmarks

● Escalate underperformance and recommend corrective actions

● Ensure vendor execution aligns with revenue goals

6. Revenue & Sales Alignment

● Collaborate with SDRs and Sales teams to monitor lead quality

● Adjust targeting, messaging, and keyword strategy based on close-rate feedback

● Ensure clean attribution tracking from marketing to closed revenue

7. Testing & Optimization

● Run structured A/B tests across ads, landing pages, and messaging

● Document results and scale winning strategies

● Continuously improve conversion rates while reducing CAC

Qualifications

● 2–4 years experience in performance marketing (paid + organic)

● Hands-on experience building campaigns inside Meta and Google Ads

● Working knowledge of SEO tools (SEMrush, Ahrefs, GSC, GA4, etc.)

● Strong understanding of conversion rate optimization principles

● Experience collaborating with web developers and designers

● Understanding of landing page architecture and funnel psychology

● Strong reporting and analytical discipline

● Comfortable working in a remote, KPI-driven environment

Success Metrics

● Reduce cost per booked demo

● Increase demo show rate

● Improve landing page conversion rates

● Improve organic traffic and keyword rankings

● Increase organic demo bookings

● Maintain or reduce overall cost per acquisition

● Deliver consistent weekly performance reporting