Deputy General Manager- Go-To-Market (GTM)

The GTM Senior Manager is responsible for defining and executing go-to-market strategies to drive client acquisition, revenue growth, and market expansion within the BPO space. This role bridges sales, recruitment, operations, and solutions teams to position the organization competitively across target industries and service lines.

Why Join Us

At Cognizant, we don't just offer jobs—we build careers that thrive in the digital era.

• Growth That Matters – Clear career paths, continuous learning, and opportunities to move into leadership or specialized roles. You're not just filling a seat—you're building a future.
• Support That Empowers – A collaborative culture where your voice is heard, your ideas matter, and your well-being is prioritized through strong benefits and work-life balance.
• Impact That Inspires – Work on global accounts that shape industries, influence millions of users, and give you a sense of purpose beyond the paycheck.

Key Responsibilities

1. GTM Strategy & Market Expansion

· Develop and execute go-to-market strategies for key BPO offerings (e.g., Customer Experience, Back Office, IT/BPM services)

· Identify target markets, industries, and client segments

· Conduct competitive analysis and market intelligence to refine positioning

2. Sales Enablement & Pipeline Growth

· Partner with Sales/Business Development to build a strong pipeline

· Create value propositions, pitch decks, and solution narratives

· Support RFP/RFI responses, client presentations, and deal strategy

3. Solutioning & Cross-Functional Alignment

· Collaborate with Operations, Recruitment, and Workforce Planning to ensure solution feasibility

· Align hiring strategies with GTM priorities (volume hiring, niche roles, ramp timelines)

· Drive pricing and commercial strategy in partnership with finance

4. Client Acquisition & Partnerships

· Support strategic pursuits and large deal closures

· Build relationships with key stakeholders and partners

· Identify opportunities for upsell, cross-sell, and new service offerings

5. Performance Tracking & Optimization

· Track GTM success metrics (pipeline conversion, win rates, revenue impact)

· Analyze campaign and deal performance to optimize strategy

· Provide regular executive reporting and insights

Qualifications

· Bachelor's degree in business, Marketing, or related field (MBA preferred)

· 4-6+ years experience in BPO, BPM, or shared services environment

· Proven track record in GTM strategy, sales enablement, or business development

· Strong understanding of outsourcing lifecycle (recruitment, operations, delivery)

· Experience supporting large-scale ramp hiring and client transitions

Core Competencies

· Strategic thinking & commercialization

· Stakeholder and client management

· Data-driven decision making

· Executive communication & storytelling

· Program and project leadership

Success Metrics (KPIs)

· Pipeline generation & conversion rate

· Revenue contribution from new deals

· Win rate for strategic pursuits

· Time-to-launch for new accounts/programs

· Alignment of hiring plans vs. ramp targets

Optional (Nice-to-Have)

· Experience in global delivery (US, APAC, EMEA clients)

· Exposure to digital transformation / automation in BPO

· Background in high-volume or niche recruitment strategy