KEY RESPONSIBILITIES
- Develop and execute demand generation strategies that support client growth objectives, increase market visibility, and generate a consistent pipeline of qualified leads.
- Lead the end-to-end delivery of multi-channel campaigns — including ABM, events, thought leadership and digital — focused on acquisition, engagement, and lead conversion.
- Work closely with stakeholders and client teams (including Sales, Channel and Product) to build campaigns aligned to shared business objectives and priorities.
- Actively participate in campaign kick-off meetings and go-to-market planning with clients, bringing insights around timing, tactics, and audience segmentation.
- Ensure seamless lead handoff and alignment with client Sales teams, with clarity around lead qualification criteria and campaign intent.
- Support the use of campaign tools and platforms (Salesforce) to ensure activity is tracked, attributed, and actionable by Sales.
- Identify and act on opportunities to improve campaign efficiency and effectiveness, whether through creative testing, targeting refinements, or new channel opportunities.
POSITION'S SPECIFICATIONS
Qualifications
- Degree level or higher, Marketing, Comms or Business
Experience
- 3-5 years of experience in similar marketing or demand generation roles within a technology company or agency environment.
- Experience building and driving campaigns end-to-end from concept to execution.
- Strong commercial acumen.
- Experience in customer engagement, retention and/or lifecycle management roles.
- Experience working with marketing automation platforms such as Pardot or Salesforce.
- Experience with NPS program is desirable.
- Product marketing experience.
Capabilities
- Communication: Excellent verbal and written communication skills
- Innovation: Resourceful with ability to think outside the box
- Independence: Highly motivated, able to work independently with minimal supervision
- Team Player: Strong collaborator, able to influence and manage across multiple stakeholders
- Problem Solving: Self-starter
