We're seeking a talented and results-oriented Demand Generation Copywriter to play a crucial role in driving our marketing and sales success. You'll be responsible for crafting compelling and persuasive copy across various channels to attract, engage, and convert our target audience.
Responsibilities:
- Demand Generation Expertise: Develop high-performing copy for demand generation initiatives, focusing on attracting and nurturing leads through the marketing funnel.
- Sales Outbound Email Sequences: Write persuasive and personalized outbound email sequences for the sales team to engage prospects and generate interest.
- Campaign Email & Landing Page: Write engaging and conversion-focused email sequences and landing page content that aligns with campaign objectives and drives desired actions (e.g., demo requests, ebook downloads).
- Headline & Call-to-Action Optimization: Craft compelling headlines and clear, concise calls-to-action, including generating variations for A/B testing to continuously improve performance.
- Social Media & Digital Advertising Copy: Develop engaging and attention-grabbing copy for social media posts and digital advertisements across various platforms.
- Video Scripting (Desired): Ideally, you will have experience crafting concise and impactful scripts for short-form video advertisements (e.g., 30-second spots) that effectively convey key messages.
- SEO Awareness: Apply knowledge of SEO principles to optimize copy for search engines, ensuring content is discoverable and drives organic traffic.
- Collaboration: Work closely with marketing, sales, and design teams to ensure consistent brand messaging and campaign alignment.
- Testing & Optimization: Participate in A/B testing and analyze copy performance to identify areas for improvement and optimize for better results.
- 3 + years of proven experience as a Copywriter, with a strong focus on demand generation.
- Demonstrable experience in writing high-converting campaign emails and landing pages.
- Excellent ability to craft compelling headlines and effective calls-to-action, with experience in A/B testing methodologies.
- Proven success in writing engaging copy for social media and digital advertising platforms.
- Experience writing effective outbound sales email sequences.
- Experience in crafting scripts for short-form video advertisements. [Optional but desirable]
- Solid understanding of SEO principles and their application in copywriting.
- Strong understanding of marketing funnels and customer journeys.
- Excellent writing, editing, and proofreading skills with meticulous attention to detail.
- Ability to work independently and collaboratively in a fast-paced environment.
- Strong organizational and time management skills.
- A portfolio showcasing relevant copywriting samples.
