Requirements
- 5+ years of experience in CRM, retention, or lifecycle marketing for digital products (gaming, e-
commerce, or fintech preferred)
- Must have hands-on experience using Optimove for campaign orchestration, segmentation,
trigger setup, and analytics
- Familiarity with multi-channel CRM flows - especially SMS, followed by Viber, email, and push
- Strong understanding of user lifecycle management, segmentation logic, and behavior-driven
marketing
- Comfortable working with telco dashboards, SMS platforms, or CRM APIs
- Detail-oriented, analytical, and proactive with campaign insights and reporting
Key Responsibilities
- Campaign Calendar & Strategy Plan and manage a unified CRM calendar across SMS, Viber,
email, and push - aligned with retention and product goals.
- Cross-Channel Execution Build, launch, and monitor lifecycle campaigns using Optimove, with
SMS as the primary channel for communication.
- Segmentation & Triggers Use Optimove to segment users based on behavior (e.g., VIPs, lapsing
bettors, high-converting players) and set up real-time and scheduled triggers.
- Creative Collaboration Work with Creative and Product teams to craft engaging, personalized
content that's channel-appropriate and brand-aligned.
- Performance Analysis Monitor delivery, engagement, opt-out rates, and conversion metrics
across all channels; provide actionable recommendations for improvement.
- Compliance & Best Practices Ensure all communications meet PAGCOR, ASC, and telco
regulations (e.g., disclaimers, opt-out logic, frequency limits).
Salary Range: (Lead Position) : up to 80,000.00 based on skills and relevant experience.
