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VA Masters - vamasters.com

CRM & Automation Specialist (Go High Level)

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Job Description

We are seeking an experienced GHL Expert to take full ownership of our GoHighLevel (GHL) environment and support revenue-focused marketing and partnership initiatives. This role is ideal for someone who combines strong technical GHL expertise with a marketing mindset and is comfortable supporting lead generation workflows, outreach follow-ups, and appointment coordination. You will be joining a small, fast-moving team where your work has a direct impact on growth and revenue.

Key Responsibilities
  • Own, manage, and optimize all GoHighLevel (GHL) workflows, automations, pipelines, and CRM structures
  • Review existing GHL setups and proactively recommend improvements from both a technical and marketing perspective
  • Build and refine funnels, landing pages, forms, email sequences, and automation logic within GHL
  • Connect and manage lead sources, including Meta Ads integrations and tracking within GHL
  • Monitor automation performance, troubleshoot issues, and ensure system reliability
  • Support outreach and partner programs by managing follow-ups, booking calls, confirming appointments, and updating CRM records
  • Coordinate partner onboarding workflows and maintain accurate communication logs
  • Work closely with leadership to align funnels, messaging, and workflows with business goals
  • Communicate progress, insights, and optimization recommendations on a regular basis

Mandatory Skills
  • Proven hands-on experience as a GoHighLevel (GHL) expert
  • Deep understanding of workflows, triggers, automations, pipelines, and CRM architecture in GHL
  • Ability to analyze existing systems and independently optimize them
  • Strong understanding of marketing funnels and lead generation processes
  • Experience connecting paid traffic sources (such as Meta Ads) to CRM systems
  • Excellent written and spoken English
  • High attention to detail and strong process-oriented thinking
  • Ability to work independently and communicate clearly in a remote setup

Preferred Skills
  • Background in real estate, finance, financial services, or a related industry
  • Experience supporting referral or partner-based marketing programs
  • Familiarity with LinkedIn outreach tools and email-based partner campaigns
  • Light experience managing or monitoring Meta Ads (low-volume campaigns)
  • Marketing strategy mindset beyond pure technical execution
  • Previous experience working in a small team or startup-style environment
Why Join Us

You will join a focused, growth-driven team where your expertise directly influences revenue, systems, and long-term scalability, with the opportunity to take ownership, make meaningful optimizations, and grow alongside the business.

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Job ID: 138549963