Creator Strategy & Sports Partnerships Supervisor
About DigiPlus Interactive Corp.
DigiPlus Interactive Corp. pioneered digital entertainment in the Philippines. It introduced leading platforms BingoPlus and ArenaPlus, widely known for their engaging experiences in interactive gaming and sports entertainment. DigiPlus also operates GameZone, with more to come.For more information, visit: www.digiplus.com.ph.www.digiplus.com.ph
Job Overview
We are looking for a highly driven and strategic individual to lead and scale our creator and sports media partnership ecosystem. This role will own the full lifecycle from strategy design, partner sourcing, deal negotiation, to performance optimization with a strong focus on content-driven growth, distribution, and monetization
Job Responsibilities
1. Creator & Sports Media Ecosystem Strategy
- Design and continuously refine a scalable creator + local sports media ecosystem
- Segment partners into different tiers (KOLs, grassroots, etc.) and define tailored strategies for each
- Build long-term partnership frameworks instead of one-off collaborations
- Identify growth opportunities in local / international markets, especially within sports and betting-related audiences
2. Partnership Development & BD
- Source, evaluate, and onboard:
- Content creators / KOLs
- Local sports media platforms (sports pages, publishers, communities, etc.)
- Develop strong relationships with partners and act as the main POC
- Lead commercial negotiations, including:
- Pricing models (fixed, performance-based, hybrid)
- Deliverables and KPIs
- Long-term collaboration structures
- Explore and secure high-value partnerships that drive scalable growth
3. Sports Media & Distribution Expansion
- Build partnerships with local sports media platforms to:
- Expand content reach and distribution
- Increase brand visibility in relevant sports communities
- Drive user acquisition and engagement
- Develop collaboration formats such as:
- Sponsored/native content
- Content co-creation (predictions, match insights, trending topics)
- Campaign amplification across media channels
- Evaluate partners based on audience relevance, engagement quality, and conversion potential
4. Performance, Monetization & Optimization
- Own and track performance across:
- Creator-driven content
- Media-driven distribution
- Define and optimize key metrics such as:
- Engagement (ER)
- Traffic / CTR
- Conversion / registrations
- Revenue contribution / ROI
- Continuously optimize budget allocation between creators and media partners
- Improve incentive models based on performance data and user behavior
5. Content & Growth Strategy
- Define content direction and formats with creators and partners
- Drive scalable and high-performing content loops (e.g., sports insights, predictions, trending topics)
- Build repeatable content → distribution → conversion funnels
- Ensure differentiation and avoid content homogenization
6. Cross-functional Leadership
- Work closely with Community, Marketing, Product, and Data teams to align on growth strategy
- Lead partnership-related initiatives end-to-end
- Ensure execution quality and consistency across different channels and stakeholders
Job Requirements
Experience
- 3–6+ years in creator management, partnerships, BD, growth, or related roles
- Strong passion for sports
- Proven experience in building or scaling creator/KOL ecosystems and/or media partnerships
- Experience working with performance-driven campaigns and measurable KPIs
Core Competencies
- Strong ownership: able to independently drive projects from 0 to 1
- Strategic thinking: capable of designing systems, not just executing tasks
- Commercial awareness: understands ROI, incentives, and monetization models
- BD & negotiation skills: able to close and manage partnerships effectively
- Data-driven mindset: comfortable working with performance metrics and optimization
Preferred Qualifications
- Experience in gaming, betting, sports, or entertainment industries
- Familiarity with local sports creator and media landscape
- Existing network with local sports vertical creators, writers, broadcasters or sports media is a strong plus
