Job Description
Responsibilities
The Platform Operations team is responsible for driving overall growth of the E-Commerce platform by acquiring, onboarding and incubating sellers, creators and third-party vendors to succeed on platform. This includes providing them with development strategies, educational support and other resources to gain success.
The incumbent will be responsible for developing a playbook that considers brand deals, sponsored content, affiliate content alongside the ability to identify and incubate creator talent that complements the Category Strategy moving forward.
Responsibilities:
OnTrend Insight & Assortment Strategy
- Trend Detection: Leverage deep analysis of the Philippines market landscapeincluding seasonality, cultural moments, and festivalscombined with cross-channel intelligence (search data, competitor benchmarking, and social media trend mapping) to identify and forecast high-potential local trends (e.g., rainy season, local IP phenomena). Deliver actionable, periodic trend reports to inform category product selection and drive marketing strategy.
- Trend Incubation: Architect and execute comprehensive growth strategies for emerging trend products, utilizing traffic acceleration, influencer partnerships, and exclusive campaign initiatives to elevate potential trends into platform-leading opportunities.
- Strategic Brand & Assortment Optimization: Align with OnTrend priorities to pinpoint top-performing brands and highly engaged merchants. Systematically explore and promote in-platform hero products and high-potential SKUs, optimizing assortment for creator-driven live commerce and maximizing local relevance
Livestream Strategic Operations
- Creator & Trend Matching: Strategically pair leading in-platform creators with identified trend themes, crafting trend-responsive live stream scenarios. Curate product assortments by analyzing creator fan demographics and vertical category strengths, ensuring alignment with bestsellers and emerging product opportunities.
- Operational Leadership: Within allocated budgets, lead end-to-end live stream operationsincluding pre-live seeding content, paid media investment, coupon and incentive strategy, budget oversight, and contingency plan to maximize campaign impact
- Performance Optimization: Implement real-time creator performance assessments and continuous improvement initiatives. Drive GMV growth, enhance OnTrend IP recognition among users and merchants, foster enduring partnerships with OnTrend Ambassadors, and maintain high levels of creator satisfaction and retention
IP Mindset & Ecosystem Collaboration
- IP Mentality Building: Design and execute high-impact OnTrend marketing activations (such as festival challenges and influencer showcases), collaborating with IMC teams to amplify trend product visibility and accelerate user engagement and conversion.
- Cross-Functional Partnership: Work closely with content and ShopTab teams to maximize OnTrend IP exposure and ecosystem integration, ensuring seamless collaboration and strategic alignment across functions.
Qualifications
Minimum Qualifications
- Bachelor s Degree in a related field
- 3+ years working experience focused on the creator and content ecosystem, ideally with experience at other cross platform content, entertainment and social media/influencer platforms or companies or relevant industries
- Strong track record of working across teams, organizational structures, geographies to drive impact
- Proficient in Excel to support data analytics tasks
- Proficient in Powerpoint or Canva to support presentation skills
Preferred Qualifications
- Experience in cross-border e-commerce/content e-commerce (e.g., influencer collaboration) or managing Southeast Asian market trend products/IP campaigns
- Knowledge of the Philippines, and Global, social media trends
- Has a wide network of creators
- Has creative agency experience
About Us
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join ByteDance
Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.
As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an Always Day 1 mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
