Creative Strategist (Paid Ads) - Remote

Remote

Full-Time Contractor (40 hrs/week)

Preferred Location: Philippines (SGT working hours)

Drive ROAS. Launch Creatives. Scale Fast.

About SimplyGood

SimplyGood is Southeast Asia's leading eco-friendly home care brand on a mission to make sustainable living effortless. Our plastic-free, waterless cleaning products - like our hero Laundry Detergent Sheets - help households reduce single-use waste and carbon emissions.

We've already saved over 1,000,000 plastic bottles and reduced 100,000 tons of CO₂ emissions, with features in Forbes 30 Under 30, Business Times, CNA, Tatler Asia, DBS Foundation, and more.

We're now scaling across Asia through creative-led performance marketing, and we're hiring a Performance Creative Strategist & Media Buyer to help us do just that.

Role Summary

We're looking for a Performance Creative Strategist (Paid Ads), a creative thinker with a performance marketer's brain.

You'll lead the creation and testing of high-performing paid ads across Meta and TikTok - researching hooks, scripting ideas, managing creators, and analyzing what drives ROAS.

Your mission: blend storytelling, creative psychology, and performance data to produce ads that convert at scale.

You'll work directly with the founder and marketing team to fuel SimplyGood's next growth phase - powered by AI tools like ChatGPT, Atria, ... to scale creative testing velocity.

Key Responsibilities:

Creative Strategy & Content Development (80%)

• Research top-performing DTC ad creatives, trends, and competitor strategies.
• Develop new creative angles, hooks, and storyboards for Meta & TikTok ads.
• Create scripts/ briefs short-form ad videos (UGC, product demos, testimonials, problem-solution, ...)
• Manage & collaborate with video editors, UGC creators, and freelancers
• Use tools like AI tools ChatGPT and Atria to ideate, iterate, and improve creative direction.
• Analyze creative performance (CTR, Thumbstop %, ROAS, CAC) and iterate fast.

Media buying & Ad Optimisation (20%)

• Launch and manage creative testing campaigns on Meta Ads (Facebook/Instagram).
• Track key metrics (ROAS, CTR, CPC, CVR, Frequency) and report weekly.
• Identify and scale winning creatives, pause underperformers, and optimize budgets.
• Collaborate with the founder & eCommerce manager to optimize spend and scaling strategy.

Requirements

• 4-5 years of experience in creative strategy, Meta paid ads in DTC performance marketing.
• Deep understanding of ad psychology, funnel strategy, and storytelling.
• Proven experience creating high-performing short-form video ads (Meta/TikTok).
• Skilled in managing UGC creators, editors, and freelancers.
• Strong copywriting for hooks, captions, and conversion-driven messaging.
• Data-driven, proactive, and highly creative.
• Fluent in English with excellent communication and collaboration skills.
• Familiar with ChatGPT, tryAtria, or similar AI ideation tools.

Why Join Us

• 100% Remote | Flexible hours | Collaborative global team.
• High-autonomy, creative-first, performance-driven culture.
• Competitive monthly salary.
• Access to AI tools, UGC libraries, and creative testing systems.
• Work directly with the founder - your work directly impacts growth.
• Be part of a purpose-driven startup making real environmental change.

Only applicants with creative strategy & media buying experience will be considered. We're not hiring just an executor - we're hiring a thinker and a doer. Let's scale together.